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• Evonik Africa celebrates inauguration of African Personal Care Center • Focus on development of tailored solutions for local customers
Demonstrating its commitment to the southern African market while striving for uniqueness in its local offering, Evonik Africa (Pty) launched its African Personal Care Centre on 12 September The new competence centre is housed in Evonik’s multifunctional facility and corporate office in IBG Business Park located in Midrand, Gauteng, which was inaugurated in August 2013. The new building and competence centre form part of a string of investments of the multinational company to develop its strength and positioning in the South African and sub-Saharan markets. The centre will be used as a technology hub to drive our support and growth into sub-Saharan Africa. The inauguration event was attended by a lot industry professionals and government representatives, as well as key customers. Evonik’s president of sub-Saharan Africa and company MD, Dr. Iordanis Savvopoulos, emphasized in his opening speech the importance of strengthening Evonik’s position in Africa, as “the African region and SA in particular offer incredible growth potential with the purchasing power of the rising middle class developing at an impressive rate”. Knowing that black people want skin and hair care products targeted specifically at their needs, the experienced technicians at Evonik are now focusing their efforts on developing ethnic specific products.
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