- Innovative and surprising textures offer an additional opportunity for brands to engage with consumers
- Benefits: win over new customers with creative textures that they have never experienced before
- The challenge: Innovative, effective and trending formulas for complex textures that provide an exceptional sensorial experience
- Evonik’s solution: An inspiring selection of innovative formulations with surprising textures
- Product highlights: TEGO Care PBS 6 MB, TEGO® Care 450 MB, ISOLAN® 17 MB, symbio®muls GC MB, TEGOSOFT® DC MB, TEGO® Feel C 10, TEGO® SP 13 Sun Up MB, dermofeel® sensolv MB, dermofeel® viscolid MB and ABIL® EM 180
Evonik has created a broad portfolio of exemplary formulas for skin care products with exciting and engaging textures, representing consumer’s preferences from all over the world. These have been developed by Evonik’s highly trained cosmetic specialists in different regions in order to meet the versatile needs of consumers worldwide. The concept is based on the wide range of applications and effectiveness of the different emulsifiers produced by Evonik, divided into sun care applications, natural and transforming texture formulations.
Go with it
For example, you can just go with it! The ‘On-the-go UV protection stick SPF 50’ is easy to use and offers consumers a less messy and convenient solution to protect their skin from the sun. The quick absorption and low oiliness of the stick is due to the combination of TEGO® Feel C 10 and TEGO® SP 13 Sun Up MB.
Keep it simple
In order to serve the needs and desires of conscious consumers, Evonik developed a range of innovative, natural texture formulations. You can keep it simple with the ‘Essential elegance face care’. The creamy formula transforms during application on the skin into visible water droplets, adding a slight cooling effect. This is possible due to the usage of ISOLAN® 17 MB that enables fully natural formulations of stable and versatile natural quick-break emulsions.
If it is your time to shine but you also want to stay matte, go for the ‘Perfectly matte - natural dream to powder make up’. It appears like a cream foundation and transforms into a powdery super dry and high coverage make-up during application. A fully natural oil gel based formulation on dermofeel® viscolid MB, where the oil is fully absorbed by TEGO® Feel C 10 in the transformation phase.
Take a break
Alternatively, you could take a break with the ‘Magic dream to milk’ that produces milk-like droplets on the skin, which provide a pleasant experience for consumers due to the highly versatile W/O emulsifier ABIL® EM 180.
The ‘Skin care textures to spark your creativity’ concept covers an exclusive selection of exciting and easy-to-implement sample formulations, offering Evonik customers the opportunity to engage with consumers on a new level. This is what we call the soul and science of beauty.