For men only, in a man's world.
MEN DESIRE TAILOR-MADE SOLUTIONS, WE CREATE THEM WITH PASSION
Evonik’s Personal Care Business Line introduces its comprehensive concept providing individual solutions for the modern man. This concept encompasses a consumer survey covering market insights on male grooming routines, as well as the implementation of our own scientific studies on male skin and the development of selected formulations just for men with proven efficacy data.
The Men’s toiletries market is one of the fastest growing categories in terms of value and volume in the beauty and personal care industry. Based on the findings of our consumer survey, male consumers are looking for multifunctional, high performing and easy to apply
We are constantly observing global market trends and our specialized cross-functional teams develop marketable new products that provide our customers with added values that are directly linked to consumer’s needs. Our strength lies in creating innovative solutions and responding to the latest market requirements.
“Responding to these market needs, we have developed a next generation Men’s Care concept, which is based on our extensive experience in chemistry, biology and marketing,” says Silke Langer, Global Marketing Manager Rinse-Off.
Premise for the implementation of our scientific studies on male skin is our modern R&D Innovation Center in Essen which has state of the art equipment and technologies.