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Are you challenged by all the trends in the beauty business? Our 2021 Trend Guide shows this year's most important topics: learn about maskne, inclusivity in beauty, barrier repair, the modern art of aging, hero ingredients, men care and self care and wellness.

At Evonik, we put our heart into everything we do. As your specialist for the care of skin and hair we combine scientific competencies with a passion for business. That is what we call "The Soul and Science of Beauty".

We support you in getting in touch with the current trend landscape of the market!

In our beauty trend guide we take a closer look at the main beauty topics in 2021. Learn more about:

  1. Maskne A gentle care regimen to balance the skin
  2. Inclusive beauty Beauty without limits, for everyone
  3. Barrier repair The key for a healthy looking skin
  4. The modern art of aging
  5. Hero ingredients Superpower for your skin care