Active healthy living
Evonik targets the worldwide consumer trend of living an active lifestyle and highlights Evonik Personal Care’s specialty ingredients, which can help formulators and brand owners create products to satisfy an increasingly active consumer base.
Whether one enjoys swimming, running, yoga or even being outdoors as a spectator, Evonik knows the right beauty products for sports and outdoors enthusiasts. For example, the exercise proof foundation ensures that the face looks fresh during workout by helping to prevent the smudging and fading caused by sweat, keeping one selfie-ready. The emulsifier ABIL® EM 90 in this formula imparts a velvety and silky skin feel desired during a workout. Another innovative formula is the refreshing power wipe that helps to restart oneself before and after workouts. Convenient and easy to use, it is ready to wipe off the sweat and dirt leaving only a refreshed feeling on the skin, enabling one to move on to next activity. It contains, LACTIL®, a composition of humectants in an aqueous solution mimicking the Natural Moisturizing Factor (NMF) of human skin and TEGO® Solve 61 MB, a PEG-free solubilizer for natural oils and lipophilic emollients.
In the past few years, there has been a clear rise in wellness culture. Nearly half of all Americans participated in at least one outdoor activity in 2015, and an even larger percentage of Chinese consumers would like to improve their skin through physical fitness. Irrespective of the region or the type of physical activity they participate in, consumers want to look and feel their best during and right after their workout. So it comes as no surprise that in addition to focusing on nutrition and exercise, consumers are also looking for fitting beauty care. A recent survey indicated that 46% of Italian consumers would be interested in using body care products designed for specific exercises and 49% of Spanish consumers want products that keep their hair in condition during and after exercise.
As sports and beauty are coming together to combine health and fitness with cosmetics, there is an opportunity for brands to innovate and offer the active consumers the right products to look and feel their best. The latest Evonik Personal Care concept builds on this worldwide trend. It supports formulators and brand owners with the specialty ingredients necessary to create products which satisfy an increasingly active consumer base.
The concept has been recently launched in the US with formulas specifically designed with the American consumer in mind. It will be rolled out later this year to other regions with formulas customized to regional needs.
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