Beauty-Tech Concept

High-tech solutions that keep you beautiful while connected

Beauty-Tech


The digital era comes with new challenges for beauty brands and consumers. By introducing you to the new #ConnectedBeautyConsumer, Evonik Personal Care provides a highly innovative range of digital beauty solutions that enable you to become a pioneer within the digitalized beauty world. 


  • Consumer face new beauty challenges within the digitalized world they live in

  • Benefits: Become a pioneer in digitalized beauty solutions with Evonik’s Beauty-Tech concept

  • The challenge: Formulate high performance solutions that fit the needs of digital beauty consumers 

  • Evonik’s solution: A range of innovative formulations, solving consumer’s digital dilemmas

  • Product highlights: ABIL® Care XL 80 MB, TEGO® Cosmo C 100, TEGO® Feel C 10, TEGO® Pep UP,         TEGO® Turmerone

Consumer’s relationship with technology has evolved over the last decades and fundamentally transformed the way we communicate. For example, digital influencers have nowadays an undeniable impact on consumer and their purchase decisions. Through social media networks, beauty consumers are looking for make-up tutorials, beauty routines and product recommendations. As technology becomes more and more incorporated into consumers everyday life, the use of digital devices is constantly growing across the globe and all generations. However, being connected 24/7 and living in a hyper-connected world, brings unique challenges to beauty brands and consumers. 

Evonik provides innovative solutions for digital beauty challenges, such as bacteria control on smartphones or formulations that do not leave smudges on digital devices, formulations for flawlessly skin and hair for a perfect selfie, and innovative solutions to the hyperconnected skin. Insta-Selfie Loose Powder for example is a loose-powder that offers matte-effect and is the perfect on-the-go solution to keep your skin flawless and beautiful for selfies. The Unplugged Hair Leave-in is an optimal solution for perfect and “in-place” hair, wherever you are. It tames frizz and fly-aways and leaves hair soft and glossy for perfect selfies. The Smudge-free Cationic Hand Cream uniquely combines the cationic technology, very light emollients and natural cellulose fibers to improve absorption and to reduce oil transfer. Against this background, Evonik developed a special average typing and swiping test method to demonstrate the efficacy on reducing blemishes. Results clearly showed that the formulation outperformed common benchmark products in terms of smudging residuals, left on digital devices. Another option to address concerns of today’s consumers is the Blue Light Defense Eye Cream Gel, an eye cream gel with elegant and soft skin feel, protecting your under-eyes skin against the damage caused by blue light emitted by digital devices.

With the Beauty-Tech Concept, Evonik offers an inspiring and innovative selection of formulations for the challenges faced by digital beauty consumers.

Formulation

Kids toothpaste

1670-9

Mild transparent-opaque toothpaste including RHEANCE One, a Glycolipid for the development of mild but well foaming formulations, important features of toothpastes. To support the mildness approach, the formula is Sulfate-, and CAPB-free.

Phase

Ingredients

%W/W

A

Glycerin

9.66

Blanose 7MXF, Ashland

(Sodium Carboxymethylcellulose)

0.30

Sorbitol, 70%

52.24

Water

ad 100.00

B

Sodium Saccharine

0.20

Sodium Fluoride

0.11

C

ZEODENT® 115

(Hydrated Silica)

7.50

ZEODENT® 165

(Hydrated Silica)

11.50

D

Flavor oil

0.45

E

RHEANCE® One

(Glycolipids)

3.00

PEG-32

2.90

Z

Dyes

q.s.

Processing

Phase A: Disperse the Blanose into the water. Swelling time: 45-60 min. After swelling process, humectants are dispersed.
Phase B: Components of Phase B are added while mixing, using vacuum if necessary. Mixing time: 5-10 min.
Phase C: Components of C are added to the premixed disperision by using low mixing speed. After that, mixing speed is increased. During mixing process vacuum is started. Mixing time: approx. 15-20 min.
Phase D: During mixing process, flavor oil is added.
Phase E: Components of E are added by using low mixing speed. After that, the whole mixture must be dispersed by using vacuum for about 10 min.
Finished toothpaste can be filled into tubes.

Remarks

pH =6,65 (diluted with 3 parts water acc. to ISO 11609).
Mild transparent-opaque toothpaste including RHEANCE One, a Glycolipid for the development of mild but well foaming formulations, important features of toothpastes.
To support the mildness approach, the formula is Sulfate-, and CAPB-free.