Beauty-Tech Concept

High-tech solutions that keep you beautiful while connected

Beauty-Tech


The digital era comes with new challenges for beauty brands and consumers. By introducing you to the new #ConnectedBeautyConsumer, Evonik Personal Care provides a highly innovative range of digital beauty solutions that enable you to become a pioneer within the digitalized beauty world. 


  • Consumer face new beauty challenges within the digitalized world they live in

  • Benefits: Become a pioneer in digitalized beauty solutions with Evonik’s Beauty-Tech concept

  • The challenge: Formulate high performance solutions that fit the needs of digital beauty consumers 

  • Evonik’s solution: A range of innovative formulations, solving consumer’s digital dilemmas

  • Product highlights: ABIL® Care XL 80 MB, TEGO® Cosmo C 100, TEGO® Feel C 10, TEGO® Pep UP,         TEGO® Turmerone

Consumer’s relationship with technology has evolved over the last decades and fundamentally transformed the way we communicate. For example, digital influencers have nowadays an undeniable impact on consumer and their purchase decisions. Through social media networks, beauty consumers are looking for make-up tutorials, beauty routines and product recommendations. As technology becomes more and more incorporated into consumers everyday life, the use of digital devices is constantly growing across the globe and all generations. However, being connected 24/7 and living in a hyper-connected world, brings unique challenges to beauty brands and consumers. 

Evonik provides innovative solutions for digital beauty challenges, such as bacteria control on smartphones or formulations that do not leave smudges on digital devices, formulations for flawlessly skin and hair for a perfect selfie, and innovative solutions to the hyperconnected skin. Insta-Selfie Loose Powder for example is a loose-powder that offers matte-effect and is the perfect on-the-go solution to keep your skin flawless and beautiful for selfies. The Unplugged Hair Leave-in is an optimal solution for perfect and “in-place” hair, wherever you are. It tames frizz and fly-aways and leaves hair soft and glossy for perfect selfies. The Smudge-free Cationic Hand Cream uniquely combines the cationic technology, very light emollients and natural cellulose fibers to improve absorption and to reduce oil transfer. Against this background, Evonik developed a special average typing and swiping test method to demonstrate the efficacy on reducing blemishes. Results clearly showed that the formulation outperformed common benchmark products in terms of smudging residuals, left on digital devices. Another option to address concerns of today’s consumers is the Blue Light Defense Eye Cream Gel, an eye cream gel with elegant and soft skin feel, protecting your under-eyes skin against the damage caused by blue light emitted by digital devices.

With the Beauty-Tech Concept, Evonik offers an inspiring and innovative selection of formulations for the challenges faced by digital beauty consumers.

Formulation

Natural Mascara Black

118-6B-0720

Claims: Nutritive and film forming mascara dermofeel sensolv MB for even pigment distribution Natural content cn: 52.7%, Natural origin content cno: 99.5% (incl. water, ISO 16128)

Phase

Ingredients

Manufacturer

%W/W

A

Water, deionized

48.45

A1

Xanthan Gum FNCSP-PC

(Xanthan Gum)

Jungbunzlauer Ladenburg GmbH

0.50

Gum Arabic Powder 2030

(Acacia Senegal Gum)

A2 Trading

8.00

A2

Sicovit Black 80 E 172

(CI 77499, Iron Oxides)

BASF SE

12.00

A3

dermosoft® 688 eco

(sol. 10%) (Aqua; Glycerin; Sodium Anisate)

Evonik Dr. Straetmans GmbH

5.00

dermosoft® 700B

(Levulinic Acid; Sodium Levulinate; Glycerin; Aqua)

Evonik

1.00

Sodium Hydroxide

(10 % in water)

4.50

B

Cutina FS 45

(Stearic Acid; Palmitic Acid)

BASF SE

5.00

Sunflohair

(Phospholipids; Helianthus Annuus Seed Oil)

Lucas Meyer

1.00

TEGIN® Pellets MB

(Glyceryl Stearate SE)

Evonik

3.00

Kahlwax 6642

(Copernicia Cerifera Cera)

Kahlwax

1.00

Kahlwax 8104

(Cera Alba)

Kahl GmbH & Co.KG

3.00

Cutina HR

2.00

dermofeel® sensolv MB

(Isoamyl Laurate)

Evonik

2.00

Murumuru Butter Refined Organic

(Astrocaryum Murumuru Seed Powder; Tocopherol; Helianthus Annuus Seed Oil)

1.50

dermosoft® GMCY MB

(Glyceryl Caprylate)

Evonik

1.00

dermofeel® Toco 70 non GMO

(Tocopherol; Helianthus Annuus (Sunflower) Seed Oil )

Evonik

0.05

dermofeel® P-30 MB

(PCA Glyceryl Oleate)

Evonik

1.00

Processing

1. Heat phase A up to 85°C. Disperse phase A1 and stir for 10 min. 2. Add phase A2 and stir for 10 min. Add phase A3 prior emulsification. 3. Heat phase B up to 85°C. Emulsify phase A/A1/A2/A3 into phase B. Homogenize for 2 min. using an Ultra-Turrax. 4. Cool down to room temperature and pour into containers.

Appearance

Black viscous paste

Viscosity

15000 - 25000 mPas (Brookfield (21°C): TF; Speed 10 rpm)

pH Value

6.5

Stability

Proven

Microbiological Safety

Challenge test passed