young urban couple with curly hair

Inviting curly consumers to celebrate their natural curls 

Curly You


Around the world there is a global movement to embrace naturally curly hair. Evonik has carefully developed a three-step approach to help consumers feel their best with their hair.


Curls are the new mainstream in beauty. Globally, the demand for hair care solutions for curly hair has increased significantly. According to Google, curls are now the most frequent search category for hair, especially when it comes to finding the best products for curl styling and- for avoiding hair straightening. In Brazil, a research conducted by Mintel to understand the different hair types of Brazilians, nearly 70% of women declared to have natural wavy, curly or kinky hair. As for the US, the #1 hair care country worldwide, nearly eight out of ten Afro-American consumers have natural hair and prefer products made exclusively for their hair type.

Because curls can have different textures, from wavy to kinky curls, consumers demand tailor-made solutions that fit best with their specific hair needs. The same is true for scalp care, which is a relevant category for curly consumers, who normally complain about their sensitive and dry scalp. Curly consumers have unique hair care routines: they avoid washing their hair on a daily-basis and incorporate up to six different products to their hair care routine, especially those in-between washes to help prolong curl definition and volume. This routine can create an unbalanced scalp resulting in irritation and compromised scalp health. 

The challenge for curly care systems lies within the need to offer gentle yet high-performing surfactant systems, develop high conditioning solutions to help repair and protect fragile hair, whilst being able to design styling solutions that can easily be incorporated in consumers’ lifestyles. Our Curly You three step approach designed for curly consumers that are unveiling their natural curls, provides everyday solutions for beautiful and bouncy curls while offering a unique concept for the celebration of natural curls:  

1. Transition Phase: Supporting consumers who decide to stop with chemical straightening and return to their natural hair texture. To help consumers during this challenging period, Evonik brings a Purifying Cleansing Shampoo, for gentle deep cleansing, a Scalp Shield Hair Tonic, that soothes sensitive scalp with added barrier and scalp protection, as well as the High Oil Mild Cleansing Scrub for gentle scalp exfoliating and delicate cleansing, with surprising foam.

2. Everyday Routine: Based on curly consumers’ unique demands we developed three formulations to transform the daily hair care routine: No-Rinse Everyday Refresher is a convenient wipe for hair and scalp refreshing, enabling easy and high-performing cleansing, Damage Repair Antidote supports hair rebuilding and strengthening from within; this premium conditioner replenishes fragile hair after the abuse from chemical processes, while Gently Cleanse Sulfate-free Shampoo is the perfect solution for the gentle, yet high-performing cleansing of curls, to minimize further damage.

3. Solutions for Bouncing Curls: Styling is an important category, and being attuned to that, Evonik offers four innovative styling formulations which include: Hair Definition Primer, for long-lasting defined and moisturized curls; Curls in Place Hair Stick, formulated with natural-based emollients for soft, smooth and disciplined curls; Conditioning Miracle Hair Ampoule, a leave-in conditioner that transforms from very fluid to a rich white emulsion upon the addition of water for a playful experience; and Anti-Frizz Oil in Balm, a rheology transforming experience for unplugged curls regardless of the weather!

All in all, the Curly You concept provides inspiring and suggestive formulations for different curl types. It includes mild and sulfate-free surfactant systems, repair and protective conditioning solutions for both hair and scalp, and creative and on-the-go styling formulations with wide formats, to enable curly consumers to wear their hair naturally. That’s what we call: The Soul & Science of Beauty.


Formulations

85 formulations found for search term "Cleansing Products".

  • 2 phase Oil Bath - FM 10262

    Shake-before-use foaming bath - The top looks like a white emulsion, the bottom phase is clear

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  • 2 Phase Shower Gel - WA 185/15

    Shake-before-use body wash with silicone skin conditioner

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  • 2in1 Facial Cleanser and Toner - EC-103

    Mild and skin soothing formula containing the NMF mimic LACTIL

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  • Eye Make-up Remover - ST-FC 6

    Mild liquid for pad application

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  • Body Cleansing Foam - JB 211/3

    Provides a creamy, stable foam and improves the skin feel.

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  • Cleansing conditioner /refatting conditioning shampoo (for strongly damaged hair, Afro textured hair) - UL 5761/67

    Cold process. Including 50% Sunflower Oil. Intensive conditioning and refatting effect. Silicone-free.

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  • Cleansing powder-to-Foam - AM 45/6

    Sulfate- and PEG-free. Fine white powder, transforms into a gentle lather by addition of water: flash foams with wetted palms and gentle rubbing only.

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  • Cleansing powder-to-Foam - AM 45/6

    Sulfate- and PEG-free. Fine white powder, transforms into a gentle lather by addition of water: flash foams with wetted palms and gentle rubbing only.

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  • Cleansing Tonic for blemished skin - also for Teens - SG 896/13

    Soothing facial treatment with NMF mimic and skin-beneficial Phytosphingosine

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  • Clear 2in1 Shower Gel - ST-SP 1

    Moisturizes the skin with LACTIL, a NMF mimic and TEGOSOFT M as emollient

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  • Clear Moisturizing Shower Gel - AK 175/4

    NMF mimic containing body wash

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  • Conditioning Body Wash - FM 11068

    Opaque formula with VARISOFT PATC cationic conditioner and moisturizing ANTIL HS 60

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  • Dry Skin Shower Oil - SG 878/1

    Cleansing system for extra dry skin based on TEGOSOFT PC 31 for improved skin health and feel

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  • Hair and Body Shampoo - PEG and sulfate free - AK 175/9

    includes the efficient refatting agent ANTIL Soft SC (Sorbitan Sesquicaprylate).

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  • Economic liquid soap - AK 318/12.1

    Surfactant active level: 7.5%

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  • Economic liquid soap - NN 119/1

    low surfactant acitve matter: 6%

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  • Exfoliant Facial Cleansing Gel - also for Teens - SG 883/3-1

    Formulated with polyethylene beads as gentle abrasive

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  • Extra gentle cleansing foam, PEG- and sulfate-free - NN 168/2.1

    Creates a soft and creamy lather. Leaves skin feeling smooth and clean. Clear, slightly yellowish liquid. For application with finger pump foamer.

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  • Face & body cleansing cream - AM 82/1

    Suitable for make-up removing. Creamy texture with pleasant foaming properties. Leaves a smooth and soft skin feel, provides an intensive refatting effect. Structured surfactant system incl. 50% sunflower oil. SLES/SLS- and PEG-free.

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  • Face & Body Cleansing Stick - AM 81/3

    PEG-free. Easy application directly on wet skin.

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  • Facial cleansing cream, very mild - UL 5761/40

    Including 50% Sunflower Oil. A rich cream which provides a creamy foam. Innovative texture for an impressive sensorial effect. Removes make-up (even water-proof). Application on wet skin.

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  • Foaming Intensive Care Body Wash Cream, PEG- and sulfate-free - UL 5761/31

    Including 50% Sunflower Oil. A rich cream which foams like a standard body wash. Innovative texture for a body wash with an impressive sensorial effect.

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  • Foaming Intensive Care Body Wash Cream, sulfate-free - UL 5761/21

    Including 50% Sunflower Oil. A rich cream which foams like a standard body wash. Innovative texture for a body wash with an impressive sensorial effect.

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  • Foaming Intensive Care Body Wash Cream, sulfate-free - UL 5761/13

    Including 20% Sunflower Oil. A rich cream which foams like a standard body wash. Innovative texture for a body wash with an impressive sensorial effect.

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  • Foaming Intensive Care Body Wash Peeling Cream, sulfate-free - UL 5761/21 S

    Including 50% Sunflower Oil. A rich cream which foams like a standard body wash. Innovative texture for a body wash with an impressive sensorial effect.

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  • Foaming Intensive Care Body Wash, moisturizing - UL 5761/58

    Including 15% Sunflower Oil. Cold processing. Cream-like appearance, foams like a standard body wash with an impressive sensorial effect. Proven moisturizing properties.

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  • Gentle Humectant Facial Cleansing Gel - UL 5817/3

    Very mild cleanser containing LACTIL as NMF mimic

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  • Gentle micellar cleansing gel, PEG-free - AM 19/4.7

    Cleanses Skin gently yet thoroughly. Reduced risk of penetration into eyes due to gel form. Includes moisturizing active.

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  • Hair and body shampoo - BK 592

    PEG-free. Excellent foaming properties

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  • Hair and Body Shampoo, PEG-free - UW 230/4

    This clear and PEG-free hair and body shampoo provides good conditioning properties for hair and skin combined with color wash fastness properties for dyed hair.

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  • Hair and Body Wash Concentrate - AK 321/10/1

    Surfactant active matter:~ 30 % (triple concentrate). Containing Ecocert approved ingredients. PEG-free.

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  • Hair and Body Wash Concentrate - UL 5896/13

    Minimalistic, multifunctional formula. Surfactant active matter:~ 30 % (triple concentrate). PEG-free. Lighter to transport, reducing carbon footprint in shipping and 3 times more efficient due to high concentration.

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  • Mild Skin Cleansing Foam - SH 15073

    SLES-free formula for use in pump foamer containing sucrose cocoate

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  • Humectant Facial Cleansing Gel with Pearls - UW 507/4

    includes Jojoba pearls

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  • Intensive care and refatting hand wash - UL 5761/58

    Including 15% Sunflower Oil. Cold processing. Cream-like appearance, foams like a standard body wash with an impressive sensorial effect. Proven moisturizing properties.

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  • Liquid Soap with Odor Absorber - AK 238/6.3

    with TEGO Deo CW 90. Based on anionic surfactants (aminogroup of amphoteric surfactants inactivate Zinc Ricinoleate).

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  • Micellar cleansing foam - AM 67/1

    Cleanses and soothes the Skin. Removes make-up efficiently. For use in a finger pump foamer.

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  • Micellar cleansing wipe liquid, refreshing and gentle - NN 162/5

    Removes make-up efficiently. Leaves skin feeling clean and refreshed. No water consumption (no rinsing required). Product format that is lighter to transport, reducing carbon footprint while shipped. PEG-free.

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  • Micellar Gel for Facial Cleansing, PEG-free - UL 5803/9.1.1

    Clear gel with air bubbles. Removes make-up. Includes moisturizing active.

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  • Micellar Water for Facial Cleansing - UL 5803/9.1

    Removes very efficiently long lasting Make-up, Mascara (both, water-soluble and water-proof), Eyeliner. No water consumption (no rinsing required). Includes moisturizing active. PEG-free.

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  • Micellar Water for Facial Cleansing, PEG-free - UL 5803/15

    removes long lasting Make-up, Mascara (both, water-soluble and water-proof), Eyeliner. Includes moisturizing active.

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  • Micellar water for gentle & efficient make-up removal, PEG-free - BK 484/2

    Clear, water thin solution. 3in1-product: cleanses, removes make-up, soothes.

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  • Micellar Water for Refreshing Facial Cleansing, PEG-free - RY 5814-102

    Very mild 3-in-1 formulation as cleanser, make-up remover and Skin soother.

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  • Mild and Creamy Facial Cleansing Foam - JB 211/1

    Very mild, refatting and moisturizing. Provides creamy and stable foam.

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  • Mild and foamy cleansing cream - AM 46/8

    Optimized for facial cleansing / make-up removal. Including 50% Sunflower Oil. Creamy texture with pleasant foaming properties. Gently hydrating to leave skin feel smooth and soft, providing an intensive refatting effect. Structured surfactant system. Sulfate- and PEG-free.

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  • Mild conditioning hair, body and beard shampoo - UW 998/21

    PEG- and SLES/SLS-free. The combination of VARISOFT EQ 100 and ANTIL SPA 80 provides hair and skin conditioning effect.

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  • Mild conditioning shampoo, sulfate-free - UW 231/8 a

    This mild conditioning shampoo ("low poo") combines mild cleansing with efficient conditioning properties for both hair and skin. It provides a dense and creamy foam.

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  • Mild foaming liquid for wet wipes - WA 202/4

    Impregnating liquid for cleansing wet wipes applications imparting a silky and smooth skin feel

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  • Mild Hair & Body Shampoo - AK 224/23.2

    Contains Ecocert approved ingredients. PEG-free. Clear. Very mild, RBC-test-result: bascially non irritant.

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  • Mild Hair & Body Shampoo - AK 224/1

    Containing Ecocert approved ingredients. PEG-, Sulfate- and Betaine-free. Clear.

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  • Mild Hair & Body Shampoo - AK 224/5.8

    Contains Ecocert approved ingredients. PEG- and sulfate-free. Clear.

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  • Mild Hair & Body Shampoo - PEG- and sulfate-free - AK 98/11

    Containing Ecocert approved ingredients. Clear.

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  • Mild Hair & Body Shampoo PEG- and sulfate-free - UW 41/8

    Clear and mild PEG- and sulfate-free shampoo with slight conditoning and refatting properties.

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  • Mild Hair & Body Wash - PEG- and sulfate-free - AK 98/10-3

    Contains Ecocert approved ingredients. Clear.

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  • Mild Hair and Body Shampoo - SG 1092/1

    low SLES-concentration

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  • Mild Shower Gel (Sulfate-free) - Tattoo Care - UM 216/38

    Avoid infection with mildness. The tattooed skin needs to be cleansed with a mild cleanser, as it tends to get sensitive. This mild shower gel contains a combination of ingredients providing different skin care benefits: LACTIL, TEGO Betain 810 and TEGOSOFT LSE 65 K Soft.

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  • Moisturizing Shower Gel - ST-SB 3

    NMF mimic containing body wash

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  • Moisturizing Body Wash - WP 9/20

    Contains a complex of skin conditioning agents (silicone and organic based). Free of Betaine.

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  • Moisturizing body wash - JB 215/1

    Contains a complex of skin conditioning agents (silicone based, cationic, organic).

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  • Moisturizing Body Wash - UW 243/4.2

    Contains a complex of skin conditioning agents. Silicone-free.

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  • Moisturizing Foaming Intensive Care Body Wash Cream, sulfate-free - UL 5761/38.1

    Including 50% Sunflower Oil. A rich cream which foams like a standard body wash. Innovative texture for a body wash with an impressive sensorial effect.

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  • Moisturizing Hair and Body Shampoo - UM 24/7

    Creamy foaming hair and body cleanser formulated to the skin´s natural pH

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  • Natural clear hair and body shampoo, PEG-free - UL 5874/3/1

    With refatting and conditioning properties due to hydrophobic thickener combination.

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  • Natural oil foaming cream conditioner - UL 5761/67

    Creamy texture with pleasant foaming properties. 2 in 1 intensive conditioning and refatting effect plus cleansing.

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  • Natural pure skin tonic - SV 330/1
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  • Non-irritating Shower Gel, sulfate-free - UM 262/4/4 b

    Free of anionic surfactants and containing sugar-based refatting agent

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  • Oil cleansing balm for make-up removal - EK-60678-106

    Moisturizing and mild cleansing properties. Efficiently removes make-up. Based on readily biodegradable ingredients.

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  • Oil infused micellar water - AM 29/2.9

    Two clear, colorless layers. Ratio upper / lower layer: approx. 20 : 80. Removes even water-proof make-up efficiently. No oily residues.

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  • Pearlized Body Wash - ST-SB 9

    Moisturizing shower gel with skin conditioning ingredients

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  • Pearlized liquid soap - UK 28/8/1

    Moisturizing cleanser for pump dispenser applications

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  • PEG- and Sulfate-free cleansing base - NN 167/3
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  • PEG-free Wet Wipe solution base - SG 870/6

    Impregnating liquid for wet wipes containing the PEG-free emulsifier TEGOSOFT PC 41 and the emollient TEGOSOFT M

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  • Premium Facial Cleansing Foam - FM 12036

    A cocktail of skin-beneficial ingredients that moisturize and energize the skin

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  • Pure micellar water, PEG-free - AM 13/16

    Simply pure and effective. Cleanses Skin gently yet thoroughly.

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  • Shower Gel for dry skin - UM 289/9/2

    Skin-compatible body wash with LACTIL, a NMF mimic

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  • Shower Gel for sensitive skin - SV 15/4

    Mild formula with refatting properties

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  • Shower Gel with Air Bubbles - VK 83/10

    Air bubbles do not precipitate due to yield value.

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  • Simply Smooth Hand and Body Wash - AK 484/5

    PEG- and Sulfate-free. Suitable for the whole body. Pleasant foaming.

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  • Soothing Wet Wipes Solution for Stressed Skin - UP 64.2/02

    Impregnating liquid for wet wipes containing the skin energizer TEGO Cosmo C 100

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  • Transparent Body Wash - SG 1097/13

    Transparent and mild body wash with good skin conditioning properties due to the combination of cationic guar and an emollient.

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  • Two component Oil Bath - UM 289/12

    PEG-free spa treatment based on TEGOSOFT PC 41

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  • Ultimate Clean Hand & Device - DCA-6061-30

    Digital Beauty - Convenient solution for the hygiene of your devices, with the added benefit of defogging glass surfaces.

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  • Urban Warrior Charcoal Mask - SAC-6068-135

    Charcoal Facial Mask is a trendy solution which effectively purifies the facial skin. Enhancing the product to meet consumers need for multifunctional benefits, addressing areas of acne and redness on skin.

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  • Very mild and creamy cleansing foam - UL 5802/1

    Based on the basically non irritant surfactants (proofed by red blood cell test) REWOPOL SB CS 50 B MB and TEGO Betain 810. With moisturizer and hydrophilic emollients. Provides a very creamy and dense foam.

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  • Wobbly shower jelly, sulfate- and PEG-free - ZD 789/1

    The mild shower jelly has a texture between solid and liquid. By addition of water it transforms into foam, but with funny wobble effects.

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