young urban couple with curly hair

Inviting curly consumers to celebrate their natural curls 

Curly You


Around the world there is a global movement to embrace naturally curly hair. Evonik has carefully developed a three-step approach to help consumers feel their best with their hair.


Curls are the new mainstream in beauty. Globally, the demand for hair care solutions for curly hair has increased significantly. According to Google, curls are now the most frequent search category for hair, especially when it comes to finding the best products for curl styling and- for avoiding hair straightening. In Brazil, a research conducted by Mintel to understand the different hair types of Brazilians, nearly 70% of women declared to have natural wavy, curly or kinky hair. As for the US, the #1 hair care country worldwide, nearly eight out of ten Afro-American consumers have natural hair and prefer products made exclusively for their hair type.

Because curls can have different textures, from wavy to kinky curls, consumers demand tailor-made solutions that fit best with their specific hair needs. The same is true for scalp care, which is a relevant category for curly consumers, who normally complain about their sensitive and dry scalp. Curly consumers have unique hair care routines: they avoid washing their hair on a daily-basis and incorporate up to six different products to their hair care routine, especially those in-between washes to help prolong curl definition and volume. This routine can create an unbalanced scalp resulting in irritation and compromised scalp health. 

The challenge for curly care systems lies within the need to offer gentle yet high-performing surfactant systems, develop high conditioning solutions to help repair and protect fragile hair, whilst being able to design styling solutions that can easily be incorporated in consumers’ lifestyles. Our Curly You three step approach designed for curly consumers that are unveiling their natural curls, provides everyday solutions for beautiful and bouncy curls while offering a unique concept for the celebration of natural curls:  

1. Transition Phase: Supporting consumers who decide to stop with chemical straightening and return to their natural hair texture. To help consumers during this challenging period, Evonik brings a Purifying Cleansing Shampoo, for gentle deep cleansing, a Scalp Shield Hair Tonic, that soothes sensitive scalp with added barrier and scalp protection, as well as the High Oil Mild Cleansing Scrub for gentle scalp exfoliating and delicate cleansing, with surprising foam.

2. Everyday Routine: Based on curly consumers’ unique demands we developed three formulations to transform the daily hair care routine: No-Rinse Everyday Refresher is a convenient wipe for hair and scalp refreshing, enabling easy and high-performing cleansing, Damage Repair Antidote supports hair rebuilding and strengthening from within; this premium conditioner replenishes fragile hair after the abuse from chemical processes, while Gently Cleanse Sulfate-free Shampoo is the perfect solution for the gentle, yet high-performing cleansing of curls, to minimize further damage.

3. Solutions for Bouncing Curls: Styling is an important category, and being attuned to that, Evonik offers four innovative styling formulations which include: Hair Definition Primer, for long-lasting defined and moisturized curls; Curls in Place Hair Stick, formulated with natural-based emollients for soft, smooth and disciplined curls; Conditioning Miracle Hair Ampoule, a leave-in conditioner that transforms from very fluid to a rich white emulsion upon the addition of water for a playful experience; and Anti-Frizz Oil in Balm, a rheology transforming experience for unplugged curls regardless of the weather!

All in all, the Curly You concept provides inspiring and suggestive formulations for different curl types. It includes mild and sulfate-free surfactant systems, repair and protective conditioning solutions for both hair and scalp, and creative and on-the-go styling formulations with wide formats, to enable curly consumers to wear their hair naturally. That’s what we call: The Soul & Science of Beauty.


Formulations

46 formulations found for search term "Sun Care".

  • Anti-Stress Facial Oil - JB 20/15-1
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  • Beach Time Lotion SPF 30 - SZ 12/18-7

    To enjoy your time at the beach protect your darling with this fast absorbing lotion

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  • Broadband Sunscreen with TEGO Care 450 - DCA-6055-4

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  • Color Change Lip Gloss - CHN CC 009-0003

    Initial semi-transparent appearance. Exciting experience because of obvious color change while applying on the lips. Nice gloss effect to enhance beauty. Biomimetic concept: it contains Ceramide III B supporting dry skin to recover and offering skin moisturizing properties

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  • Cool in the Sun Gel SPF 30 - FU 02/19-8

    Non-whitening sunscreen based on ABIL® Care XL 80 MB leading to silky soft skin feel. Creamy gel texture which transforms on the skin. Cooling effect due to alcohol.

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  • Daily Anti-Photoaging Cream SPF 15 UVA - SG 01/18-5

    Facial care cream for your daily life, protects against UV & photoaging & age spots while providing a caring skin feel

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  • Dry Touch Hand Cream SPF 20 - SG 20/18-4

    While being connected with your loved ones use this hand cream that provides UV protection and moisturizes with a dry touch skin feel.

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  • Dry Touch Hand Moisturizing Cream SPF 20 UVA - IA 06/14-12
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  • Enjoy The Sun Lotion SPF 50 - ST 18/18-31

    Spend an pleasant time at the beach protected with this lotion. Don’t forget to re-apply!

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  • Feel The Sun Spray SPF 50 - ST 18/18-15
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  • Go High Sun Care Lotion SPF 50 - ST 02/19-5

    Featuring 5% TEGO® Feel C 10 for a quick absorption and low oiliness. With dermofeel® sensolv MB and TEGOSOFT® DEC for a light skin feel. With natural-based gelling agent and using reef-safe UV filters.

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  • High Protection Sun Lotion SPF 40 - SF 18/15-02

    The Emulsifier Expert

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  • Hydra Quench Gel to Water - ESG 1023/QZ-01

    Multi-sensorial experience: Gel to water to silky skin feel. Instant burst of water leaving skin feeling well hydrated and fresh. Especially recommended for 'thirsty' skin.

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  • Inorganic sunscreen lotion SPF 20, waterproof - ST 13/18-37

    In vivo SPF and water resistance tested formulation. Based on TEGO® Care PBS 6 MB, a fully natural-based, versatile O/W emulsifier for challenging low viscous systems. Finely dispersed Zinc Oxide and Titianium Dioxide due to TEGO® SP 13 Sun Up and ABIL® Wax 9840. With dermofeel® sensolv MB and TEGOSOFT® DEC for a light skin feel.

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  • Invincible Sunscreen Lotion SPF 50 - FU 19/18-5

    Being at the beach apply this high UV protection W/O lotion which provides water repellent properties

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  • Kids’ Sun Care Air Cushion - CHN CT 163-004

    New cushion segment for premium baby sun care. Mild and gentle while also well protect babies’ or kids’ sensitive skin Easy to wash for the products.

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  • Kids’ Sun Care Air Cushion - CHN CT 163-003

    New cushion segment for premium baby sun care. Mild and gentle while also well protect babies’ or kids’ sensitive skin Easy to wash for the products.

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  • Light Body Oil - AG 27/14-1

    This Body Oil contains TEGOSOFT AC, an enymatically produced emollient, which is easily absorbed and imparts skin with a light, non-oily after feel.

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  • Lotion to Oil Sun Care SPF 50 - SG 17/18-11

    Experience the transformation from lotion to oil while having at the same time an effective way to protect your skin from the sun

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  • Melting Day Shield SPF 20 - BR 16/17-3

    Skin balm with an ice cream like texture. Surprise your senses during application: Balm texture transitions to a cooling liquid on the skin Triggered by body temperature Hydrated and fresh skin feel after application

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  • Mineral Sunscreen - DCA-6055-34

    Bare mineral sunscreen for the face and body

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  • Moisture Rise Gel to Water Hydrator - ESG 1033/YT

    Gelly skin care product which focus on instantaneous “Hydration” property

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  • O/W Day Cream SPF 15 UVA - MK 7/19-8

    Day Cream with SPF 15 protects against UVA and UVB rays that cause premature skin ageing. The formula with Hyaluronic Acid and ceramides reduces wrinkles and firms your skin.

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  • O/W Sun Care Lotion with high protection (SPF 50) - SG 22/16-2

    Sun Lotion SPF 50 provides highly effective UVA & UVB protection that immediately protects against sunburn and premature skin aging.

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  • O/W Sun Care Spray SPF 50 - FU 04/17-1

    Protect yourself from UV radiation by applying this low-viscous high SPF sun care spray. Based on TEGO® Care PBS 6, which is able to stabilize high amounts of UV filters even in low-viscous systems. TEGOSOFT® XC efficiently solubilizes UV filters and is there-fore an excellent choice for sun care products with a high SPF.

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  • O/W Sun Protection Lotion SPF 15 - JS 8/16-12
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  • Oil Release Sun Care Lotion SPF 50 - AL 12/15-45

    High SPF sun care lotion with a surprising texture based on TEGO® Care PBS 6. It releases a sun protection layer on the skin. The lotion is easy to spread leading to a very pleasant skin feel.

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  • On the go sunscreen stick SPF 50 - ST 07/18-48

    Particularly quick absorption and low oiliness due to combination of TEGO® Feel C 10 and TEGO® SP 13 Sun Up. TEGO® SP 13 Sun Up gives matte appearance in stick formulations. Low whitening.

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  • Perfect day hair fresh micellar wipe liquid - 2018-CN-RO-BR-001-0008

    PEG-free. Anti-Pollution - deep cleansing on PM 2.5 and sebum of hair fibers

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  • Protection3 Face Care Cream SPF 25 - SG 19/18-12

    Face care cream for your daily life with protection against UV & photoaging & age spots providing a caring skin feel

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  • Quick Breaking Cream SPF 15 - H 6/18-9
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  • Roll in the Protection SPF 50 - SG 18/18-9

    For your portable convenience and ease of use

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  • Silky Tone-Up BB Cream SPF 30 PA +++ - CHN BR 081-13

    The formula can give you good spreadability, and silky sensory after use. Abil EM 90 as co emulsifier into this formula can improve the water resistant performance.

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  • Spray It SPF 50+ - FU 03/19-1

    Protect yourself from UV radiation by applying this low-viscous high SPF sun care spray

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  • Summer Paradise Cream SPF 30 - ST 03/17-35

    Water resistant sun care cream due to TEGO® SP 13-1. It shows a particularly quick absorption and low oiliness due to combination of TEGO® Feel C 10 and TEGO® SP 13-1. Enjoy your stay in your summer paradise.

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  • Sun care cream SPF 30 PA+++ - CHN BR 90-4-2B
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  • Sun Care Lotion with insect repellent SPF 30 - SZ 28/15-6
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  • Sun Care Lotion with insect repellent SPF 50+ - SG 30/15-1

    O/W sun care lotion based on the natural emulsifier TEGO® Care PBS 6 which is able to handle challenging systems like this with a very high SPF of 50+ and mosquito protection.

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  • Sun Protection Oil - BK 7/97

    Broad spectrum sun care oil suitable for beach use and winter sports (European formula) with medium SPF

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  • Sunscreen Body Lotion SPF 25 - SF 17/15-02

    The Emulsifier Expert

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  • Transparent Sun Care Spray SPF 25 UVA - SG 06/11-27
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  • Transparent Sun Care Spray SPF 30 UVA - SG 09/11-19

    This spray addresses the trend for transparent sun care formulations. It includes a mixture of different emollients like TEGOSOFT® XC, an emollient with eXCellent UV filter solubility.

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  • Transparent UV protection water spray SPF 30 - ST 16/18-46
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  • Ultimate Revitalizing Sunscreen - SAC-6068-138

    Bathe your skin under the sun with this milk format which provides a caring feel along with a combination of inorganic-based UV protection and botanical-based antioxidant benefits. Uses a natural emulsifier and natural-based emollients along with thermo-sensitive polymers to achieve a caring milk system for everyday sun protection from both harmful UV rays and their oxidative radicals.

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  • Ultra-Sun Body Butter - SAC-6068-205

    Reach for the beach towel with this elegant body butter the provides excellent feel along with functional benefits of SPF 50 and water resistance. Utilizes advanced polymer technology and natural-based emulsifiers and emollients to achieve a stable, high SPF performing body butter that presents excellent sensory properties.

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  • UV protection water spray SPF 50 - ST 04/19-13

    A two phase sun care system. Emulsifies upon shaking. Seperates within a few minutes. With TEGO® SP 13 Sun Up in the oil phase. Similar afterfeel like Garnier Ambre Solaire UV water SPF 50.

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