Hair Care Textures

*NEW* More reasons for loving hair care

Inspiring Textures for Hair Care


Nowadays, more and more new innovations and trends in hair care are inspired by, or strongly linked to advances from the skin care segment. Among those trends, exciting and impressive textures are already highly valued by consumers across various personal care categories. Now, the new texture trend can easily be transferred to hair care formulations helping consumers to enjoy their hair care routines even more. Evonik Personal Care presents a unique range of hair care solutions that are highly effective, but also novel in terms of their texture.


  • Innovative and surprising hair care textures offer an opportunity for brands to engage with consumers 

  • Benefits: Win over new customers through novel hair care formats 

  • The challenge: Formulate highly effective hair care solutions that provide an exceptional sensorial     experience

  • Evonik’s solution: A range of innovative and novel hair care formats

  • Product highlights: RHEANCE® One, ABIL® Quat 3676, ANTIL® 200, VARISOFT® EQ 100

Novel and unusual textures allow beauty brands to better engage with consumers through additional sensory experiences. Euromonitor market research has shown that consumers tend to show high levels of loyalty to their preferred hair care brand, with more than 70% claiming to prefer to “buy the same hair care brand”. However, within the hair care market, the current ‘Novelty’ trend seems to be the key factor in influencing consumers to consider switching brands. Accordingly, providing a unique sensorial experience through innovative textures for hair care formulations is beneficial for beauty brands to stay relevant within the mindset of loyal customers, and attract new ones at the same time. Therefore, impressive and innovative textures can help a product to really stand out and get the attention of consumers and even convince them to switch brands.
Evonik’s new Pure and Fresh Clear Conditioner is based on innovative micellar technology and comes with an unusual texture for conditioners, as its novel appearance is clear and transparent. Another exciting texture for conditioners is Evonik’s Cloud Kiss Foam Conditioner. During a sensory hair swatch test the fine and foamy formulation has proven to offer good conditioning performance while adding fun to consumers’ hair care routines. The Natural Oil Foaming Cream Conditioner, with its creamy texture, leaves a smooth and soft feeling on the skin. The high-oil containing formula has proven to offer good conditioning efficacy, while still providing pleasant foaming properties.

With this concept Evonik Personal Care provides an inspiring selection of innovative and novel hair care formulations, and gives brands an additional opportunity to attract new consumers and remain relevant for loyal ones. This is what we call The Soul & Science of Beauty.


Formulations

21 formulations found for search term "Decorative Cosmetics".

  • “Second Skin” Foundation - CHN BR 72-0005

    Smooth and caring sensory. O/W system which is very easy to distribute for better application experience. Enhances skin tone and provides high UV protection effect for natural and healthy skin color.

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  • Anti-Oxidant Shield Foundation - SF 09/17-18

    Beauty-Tech - Make-up foundation with the presence of a natural anti-oxidant and powerhouse amino acid to help you fight back free-radicals, while energizing your skin.

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  • Awesome Setting Powder - IA 04/18-04

    Prepare your skin for its upmost natural beauty - This loose-powder will be your final step for a dewy look. It offers the perfect solution for acne-prone skin, controlling oiliness and shine throughout the day.

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  • B3 (Beautiful-Body-Bronzer) Tone-up - JB 02/17-05

    Prepare your skin for its upmost natural beauty - You do not have to be afraid of showing your legs anymore! Improve your confidence with this body tone-up that will protect, hydrate and even your skin, while adding a charming glow.

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  • Balm-to-Tinted Energizing Blush - IA 04/17-06

    Prepare your skin for its upmost natural beauty - Tinted-like blush for a well-rested complex: your cheeks will look more energized and moisturized than ever.

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  • Blue Eye Shadow - BR 11/17-2

    Blue pressed powder cosmetic formulation. TEGO® Feel C 10 as replacement for Nylon or PMMA. For an eye-catching experience.

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  • Diamond "Gal" Shimmering Primer - JB 03/17-12

    Prepare your skin for its upmost natural beauty - Your secret potion for a natural radiant skin. This lightweight formula offers silky and long-lasting smoothing perception. Shine bright like a diamond all day long!

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  • Exercise Proof Foundation - CHN CT 041/0027

    This robust foundation helps to prevent the smudging caused by sweat, yet maintains a lighter skin feel. Keep your face looking fresh and selfie ready throughout your tough workout!

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  • Eyelash Booster Gel - SF 03/17-B

    This Eyelash Booster Gel provides improvement in eyelash length plus volume and triggers the dramatic expression of your eyes (clinically tested).

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  • Girl´s Lip Gloss - 6.5.1/1991202
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  • HyaCare Lip Filler - AS 1897-3

    Caring lip Balm with HyaCare Filler CL, who instantly fills fine wrinkles of the lip and thoroughly hydrates the skin.

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  • Instantly Replenished Lips - JB 21/17-07

    Prepare your skin for its upmost natural beauty - This bold deep purple lipstick will rock your lips! Its formula combines ingredients that will offer extra care and moisturization for instantly replenished lips.

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  • Insta-Selfie Loose Powder - SAC-6056-198

    Digital Beauty - This loose-powder offers matte-effect and is the perfect on-the-go solution to keep your skin flawless and beautiful for selfies.

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  • Let them Grow! Cream Gel - SF 03/17-08

    Prepare your skin for its upmost natural beauty - Trigger the dramatic expression of your eyes and achieve fuller and bold eyelashes and brows.

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  • Make-Up Remover Lotion - IA 67/14-2
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  • Oil Control Powder - BR 10/17-1

    Pressed powder cosmetic formulation matching light skin types. TEGO® Feel C 10 as replacement for Nylon or PMMA. Provides a mattifying effect.

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  • Red Carpet Moment - ST 02/18-18

    Trendy red colored lipstick with pink tint and effect pigments. TEGO® SP 13-6 provides glossy lipstick appearance and well dispersed pigments. Easy release from the mold during processing due to shrinkage of TEGO® SP 13-6.

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  • Sweat Proof Foundation - ST 08/17-15

    Sweat and wear resistant foundation due to TEGO® SP 13-1. Be selfie-ready even during your hardest body workout.

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  • W/O BB Cream SPF 20 - SAC-5829-167
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  • Water Drop Foundation - SF 8/15-5
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  • Youth Highlighter Soufflé - IA 03/17-06

    Prepare your skin for its upmost natural beauty - Whipped-like highlighter with incredibly iridescent effect for multiple application: on cheeks, eyes or mixed to your lip-gloss! Moreover, it improves moisturization and rejuvenates skin

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