Hair Care Textures

*NEW* More reasons for loving hair care

Inspiring Textures for Hair Care


Nowadays, more and more new innovations and trends in hair care are inspired by, or strongly linked to advances from the skin care segment. Among those trends, exciting and impressive textures are already highly valued by consumers across various personal care categories. Now, the new texture trend can easily be transferred to hair care formulations helping consumers to enjoy their hair care routines even more. Evonik Personal Care presents a unique range of hair care solutions that are highly effective, but also novel in terms of their texture.


  • Innovative and surprising hair care textures offer an opportunity for brands to engage with consumers 

  • Benefits: Win over new customers through novel hair care formats 

  • The challenge: Formulate highly effective hair care solutions that provide an exceptional sensorial     experience

  • Evonik’s solution: A range of innovative and novel hair care formats

  • Product highlights: RHEANCE® One, ABIL® Quat 3676, ANTIL® 200, VARISOFT® EQ 100

Novel and unusual textures allow beauty brands to better engage with consumers through additional sensory experiences. Euromonitor market research has shown that consumers tend to show high levels of loyalty to their preferred hair care brand, with more than 70% claiming to prefer to “buy the same hair care brand”. However, within the hair care market, the current ‘Novelty’ trend seems to be the key factor in influencing consumers to consider switching brands. Accordingly, providing a unique sensorial experience through innovative textures for hair care formulations is beneficial for beauty brands to stay relevant within the mindset of loyal customers, and attract new ones at the same time. Therefore, impressive and innovative textures can help a product to really stand out and get the attention of consumers and even convince them to switch brands.
Evonik’s new Pure and Fresh Clear Conditioner is based on innovative micellar technology and comes with an unusual texture for conditioners, as its novel appearance is clear and transparent. Another exciting texture for conditioners is Evonik’s Cloud Kiss Foam Conditioner. During a sensory hair swatch test the fine and foamy formulation has proven to offer good conditioning performance while adding fun to consumers’ hair care routines. The Natural Oil Foaming Cream Conditioner, with its creamy texture, leaves a smooth and soft feeling on the skin. The high-oil containing formula has proven to offer good conditioning efficacy, while still providing pleasant foaming properties.

With this concept Evonik Personal Care provides an inspiring selection of innovative and novel hair care formulations, and gives brands an additional opportunity to attract new consumers and remain relevant for loyal ones. This is what we call The Soul & Science of Beauty.


Formulations

15 formulations found for search term "Men's Care".

  • 3in1: Whole Body Clean & Shave Shower Gel FOR MEN - UW 508/4

    Mild hair and body shampoo with pleasent refatting and conditioning effect. As additional benefit also suitable for shaving. Provides a dense and creamy foam.

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  • After Shave Lotion (with Alcohol) - JB 5/15-1
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  • Age Control Eye Roll on for Men - MAC 867/7

    This cooling eye roll on developed for men moisturizes the skin, reduces wrinkles and evens the skin tone.

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  • Beard Oil - UL 5829/1

    Includes TEGO Cosmo P 813 MB with antimicrobial benefits.

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  • Brushless O/W Shaving Cream - MK 3/15-1
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  • Cleansing Tonic for blemished skin - also for Teens - SG 896/13

    Soothing facial treatment with NMF mimic and skin-beneficial Phytosphingosine

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  • Humectant Facial Cleansing Gel for men - UM 216/15

    Very mild cleanser (RBC-test:slightly irritant) containing LACTIL as NMF mimic

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  • Mild conditioning hair, body and beard shampoo - UW 998/21

    PEG- and SLES/SLS-free. The combination of VARISOFT EQ 100 and ANTIL SPA 80 provides hair and skin conditioning effect.

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  • O/W After Shave Balm - SZ 8/19-10

    This fast-absorbing and non-greasy formula combines three performing properties in one: It immediately soothes the skin after shaving, reduces wrinkles and cools men’s skin.

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  • O/W After Shave Cream for Men - F 35/01-10
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  • O/W After Shave Cream for Men - SG 18/16-1

    The fast-absorbing, non-sticky and non-greasy formula which soothes the skin after shaving.

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  • Refatting balsam shampoo for beard, hair and body - UL 5761/67

    Cold process. Including 50% Sunflower Oil. Intensive conditioning and refatting effect. Silicone-free.

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  • Regeneration After Shave Balm - CD 942/3

    Coldprocessable after shave balm with optimized Ceramide composition

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  • Smoothing beard and face moisturizing fluid - SZ 6/19-1

    Fluid emulsion based on TEGO® Care PBS 6, a natural emulsifier able to formulate low-viscous systems with light texture. TEGO® Cosmo C 100 energizes and moisturizes Skin and beard.

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  • Sportshower - KA 05259

    Refreshing body wash formulated for skin health of active people

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