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Hair Care Textures

*NEW* More reasons for loving hair care

Inspiring Textures for Hair Care


Nowadays, more and more new innovations and trends in hair care are inspired by, or strongly linked to advances from the skin care segment. Among those trends, exciting and impressive textures are already highly valued by consumers across various personal care categories. Now, the new texture trend can easily be transferred to hair care formulations helping consumers to enjoy their hair care routines even more. Evonik Personal Care presents a unique range of hair care solutions that are highly effective, but also novel in terms of their texture.


  • Innovative and surprising hair care textures offer an opportunity for brands to engage with consumers 

  • Benefits: Win over new customers through novel hair care formats 

  • The challenge: Formulate highly effective hair care solutions that provide an exceptional sensorial     experience

  • Evonik’s solution: A range of innovative and novel hair care formats

  • Product highlights: RHEANCE® One, ABIL® Quat 3676, ANTIL® 200, ANTIL® Soft SC, VARISOFT® EQ 100

Novel and unusual textures allow beauty brands to better engage with consumers through additional sensory experiences. Euromonitor market research has shown that consumers tend to show high levels of loyalty to their preferred hair care brand, with more than 70% claiming to prefer to “buy the same hair care brand”. However, within the hair care market, the current ‘Novelty’ trend seems to be the key factor in influencing consumers to consider switching brands. Accordingly, providing a unique sensorial experience through innovative textures for hair care formulations is beneficial for beauty brands to stay relevant within the mindset of loyal customers, and attract new ones at the same time. Therefore, impressive and innovative textures can help a product to really stand out and get the attention of consumers and even convince them to switch brands.
Evonik’s new Pure and Fresh Clear Conditioner is based on innovative micellar technology and comes with an unusual texture for conditioners, as its novel appearance is clear and transparent. Another exciting texture for conditioners is Evonik’s Cloud Kiss Foam Conditioner. During a sensory hair swatch test the fine and foamy formulation has proven to offer good conditioning performance while adding fun to consumers’ hair care routines. The Natural Oil Foaming Cream Conditioner, with its creamy texture, leaves a smooth and soft feeling on the skin. The high-oil containing formula has proven to offer good conditioning efficacy, while still providing pleasant foaming properties.

With this concept Evonik Personal Care provides an inspiring selection of innovative and novel hair care formulations, and gives brands an additional opportunity to attract new consumers and remain relevant for loyal ones. This is what we call The Soul & Science of Beauty.


Formulations

26 formulations found for search term "Concepts".

  • Anti-hair-loss scalp care micellar tonic (alcohol free) - 2018-CN-RO-BR-071-0009

    Mild scalp care toner with anti-hair-loss efficacy.

    Products of Formulation
  • Blue Light Protect Foundation SPF 20 - SF 09/17-18

    Beauty-Tech - Make-up foundation with the presence of a natural anti-oxidant and powerhouse amino acid to help you fight back free-radicals, while energizing your skin.

    Products of Formulation
  • Cloud kiss foam conditioner - WP 615/1

    Dense foam texture, good conditioning effect

    Products of Formulation
  • Damage restoring micellar jelly conditioner - 2018-CN-RO-BR-075-0008

    New Texture: clear micellar conditioner. Good conditioning effect.

    Products of Formulation
  • Easy smoothing hair stick - BR077-0004

    Hair stick highly suitable for ponytail and braid hair styles

    Products of Formulation
  • Foaming Intensive Care Body Wash Cream, PEG- and sulfate-free - UL 5761/31

    Including 50% Sunflower Oil. A rich cream which foams like a standard body wash. Innovative texture for a body wash with an impressive sensorial effect.

    Products of Formulation
  • Foaming Intensive Care Body Wash Cream, sulfate-free - UL 5761/21

    Including 50% Sunflower Oil. A rich cream which foams like a standard body wash. Innovative texture for a body wash with an impressive sensorial effect.

    Products of Formulation
  • Foaming Intensive Care Body Wash Cream, sulfate-free - UL 5761/13

    Including 20% Sunflower Oil. A rich cream which foams like a standard body wash. Innovative texture for a body wash with an impressive sensorial effect.

    Products of Formulation
  • Hair refreshing micellar mist - 2018-CN-RO-BR-053-0005

    Micellar liquid removing unpleasant odor.

    Products of Formulation
  • Hair restore cleansing balm - 2018-CN-RO-BR-021-0011

    Balm texture. Less harsh to hair fibers and scalp.

    Products of Formulation
  • Insta-Selfie Loose Powder - SAC-6056-198

    Digital Beauty - This loose-powder offers matte-effect and is the perfect on-the-go solution to keep your skin flawless and beautiful for selfies.

    Products of Formulation
  • Mild Baby Shampoo, slightly conditioning, sulfate-free - UW 41/9/2

    Clear and mild formulation with slight conditoning and antistatic properties.

    Products of Formulation
  • Mild conditioning shampoo, sulfate-free - UW 231/8 a

    This mild conditioning shampoo ("low poo") combines mild cleansing with efficient conditioning properties for both hair and skin. It provides a dense and creamy foam.

    Products of Formulation
  • Mouthwash, PEG-, Sulfate-, Betaine- and Alcohol-free - AM 31/9.6

    Mild and clear mouthwash including RHEANCE One, a Glycolipid for the development of mild formulations, an important feature of mouthwash. To support this mildness approach the formula is PEG-, Sulfate-, CAPB- and alcohol-free.

    Products of Formulation
  • Mouthwash, PEG-, Sulfate-, Betaine-free - AM 31/17

    Mild and clear mouthwash including RHEANCE One, a Glycolipid for the development of mild formulations, an important feature of mouthwash. To support this mildness approach the formula is PEG-, Sulfate-, and CAPB-free.

    Products of Formulation
  • Natural oil foaming cream conditioner - UL 5761/67

    Creamy texture with pleasant foaming properties. 2 in 1 intensive conditioning and refatting effect plus cleansing.

    Products of Formulation
  • Perfect day hair fresh micellar wipe liquid - 2018-CN-RO-BR-001-0008

    PEG-free. Anti-Pollution - deep cleansing on PM 2.5 and sebum of hair fibers

    Products of Formulation
  • Pure and fresh clear conditoner - 2018-CN-RO-BR-013-0067

    New texture: clear micellar conditioner, good conditioning effect

    Products of Formulation
  • Purifying micellar shampoo - 2018-CN-RO-BR-019-0006-3

    high cleansing efficacy with low level of surfactants; anti-Pollution/deep cleansing of PM 2.5 and sebum.

    Products of Formulation
  • Smudge-free Cationic Hand Cream - SAC-6056-38

    Digital Beauty - This hand moisturizer combines the cationic technology, very light emollients and natural cellulose fibers to improve absorption and to reduce oil transfer.

    Products of Formulation
  • Strain Defense Eye Cream Gel - JS 6/17-7

    Digital Beauty - Eye cream gel with elegant and soft skin feel, preventing and reducing wrinkles that can be caused by the prolonged use of digital devices.

    Products of Formulation
  • Tech Neck Cream - MM 377/4

    Digital Beauty - Your neck is as important as your face! This cream offers the perfect combination of anti-aging actives to keep the skin of your neck protected against the effects of text-neck.

    Products of Formulation
  • Toothpaste, transparent-opaque - 1611-7

    Mild transparent-opaque toothpaste including RHEANCE One, a Glycolipid for the development of mild but well foaming formulations, important features of toothpastes. To support the mildness approach, the formula is PEG-, Sulfate-, and CAPB-free.

    Products of Formulation
  • Toothpaste, white - 1611-6

    Mild white toothpaste including RHEANCE One, a Glycolipid for the development of mild but well foaming formulations, important features of toothpastes. To support the mildness approach, the formula is PEG-, Sulfate-, and CAPB-free.

    Products of Formulation
  • Ultimate Clean Hand & Device - DCA-6061-30

    Digital Beauty - Convenient solution for the hygiene of your devices, with the added benefit of defogging glass surfaces.

    Products of Formulation
  • Unplugged Hair Leave-in - MKM-6054-119

    Digital Beauty - Leave-in for perfect and “in-place” hair, wherever you are. It tames frizz and fly-aways and leaves hair soft and glossy for perfect selfies!

    Products of Formulation
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