Hair Care Textures

*NEW* More reasons for loving hair care

Inspiring Textures for Hair Care


Nowadays, more and more new innovations and trends in hair care are inspired by, or strongly linked to advances from the skin care segment. Among those trends, exciting and impressive textures are already highly valued by consumers across various personal care categories. Now, the new texture trend can easily be transferred to hair care formulations helping consumers to enjoy their hair care routines even more. Evonik Personal Care presents a unique range of hair care solutions that are highly effective, but also novel in terms of their texture.


  • Innovative and surprising hair care textures offer an opportunity for brands to engage with consumers 

  • Benefits: Win over new customers through novel hair care formats 

  • The challenge: Formulate highly effective hair care solutions that provide an exceptional sensorial     experience

  • Evonik’s solution: A range of innovative and novel hair care formats

  • Product highlights: RHEANCE® One, ABIL® Quat 3676, ANTIL® 200, VARISOFT® EQ 100

Novel and unusual textures allow beauty brands to better engage with consumers through additional sensory experiences. Euromonitor market research has shown that consumers tend to show high levels of loyalty to their preferred hair care brand, with more than 70% claiming to prefer to “buy the same hair care brand”. However, within the hair care market, the current ‘Novelty’ trend seems to be the key factor in influencing consumers to consider switching brands. Accordingly, providing a unique sensorial experience through innovative textures for hair care formulations is beneficial for beauty brands to stay relevant within the mindset of loyal customers, and attract new ones at the same time. Therefore, impressive and innovative textures can help a product to really stand out and get the attention of consumers and even convince them to switch brands.
Evonik’s new Pure and Fresh Clear Conditioner is based on innovative micellar technology and comes with an unusual texture for conditioners, as its novel appearance is clear and transparent. Another exciting texture for conditioners is Evonik’s Cloud Kiss Foam Conditioner. During a sensory hair swatch test the fine and foamy formulation has proven to offer good conditioning performance while adding fun to consumers’ hair care routines. The Natural Oil Foaming Cream Conditioner, with its creamy texture, leaves a smooth and soft feeling on the skin. The high-oil containing formula has proven to offer good conditioning efficacy, while still providing pleasant foaming properties.

With this concept Evonik Personal Care provides an inspiring selection of innovative and novel hair care formulations, and gives brands an additional opportunity to attract new consumers and remain relevant for loyal ones. This is what we call The Soul & Science of Beauty.


Formulations

16 formulations found for search term "Global Textures Concept".

  • Natural Mango Massage Oil-Gel - L098-18.3-1218

    Gel-to-oil transformation with self-emulsifying rinse off effect. High content of dermofeel® TocoBalance to protect skin and product. Natural content cn: 53.1%, Natural origin content cno: 100% (incl. water, ISO 16128). Developed according to qualitative and quantitative requirements of Cosmos Natural.

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  • Essential Elegance Face Care - MK 9/17-13

    ISOLAN® 17 MB allows for the first time formulation of stable and versatile natural quick-break emulsions. Classically such systems always require silicone-based W/O emulsifiers. Simple composition with surprising transitional texture.

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  • Less is more Oil Release Foam - FU 01/18-8

    O/W Body Foam

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  • Lotion to Oil Sun Care SPF 50 - SG 17/18-11

    Experience the transformation from lotion to oil while having at the same time an effective way to protect your skin from the sun

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  • Luxurious Whipped Cream - SG 02/18-1

    The brilliant white appearance of the emulsion and its soft and creamy texture are obtained by the combination of neutralized stearic acid with fatty alcohol and waxes. The silicone O/W emulsifier ABIL® Care XL 80 MB leads to a soft skin feel.

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  • Magic Cream to Milk - CHN CT 132-0002

    “Magic” formula base recommended for skin care products due to its Snow-white color and milky texture offering a good match of “Brightening” related claim. Milk-like droplets breaking property is very suitable for including milk related actives for nourishing claim. Pleasant silky skin feel with good moisture. with brightening or nourishing claims.

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  • Melting Day Shield SPF 20 - BR 16/17-3

    Skin balm with an ice cream like texture. Surprise your senses during application: Balm texture transitions to a cooling liquid on the skin Triggered by body temperature Hydrated and fresh skin feel after application

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  • Natural O/W Body Butter - H 16/17-38

    This rich and creamy body butter provides intensive pampering with natural based ingredients. The robust emulsifier TEGO® Care 450 MB stabilizes a broad range of O/W formulations, e.g. with a high oil phase for extra richness.

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  • Natural Oil Release Cream - FU 21/17-4
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  • Natural Orange Lime Body Butter - L014-37.7B-0618

    Soft body butter with velvet skin feel supported by rich essential oils. Long-lasting moisturizing activity.

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  • Natural Sun Protection Stick - L014-119.30-0119

    Natural Sun Protection Stick with convenient natural non-drip, mess-free application and ease of use for reapplication on the go

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  • On the go sunscreen stick SPF 50 - ST 07/18-48

    Particularly quick absorption and low oiliness due to combination of TEGO® Feel C 10 and TEGO® SP 13 Sun Up. TEGO® SP 13 Sun Up gives matte appearance in stick formulations. Low whitening.

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  • Perfectly Matte - Natural Cream to Powder Makeup - ST 07/19-10

    Fully natural oil gel based on dermofeel® viscolid MB with appearance like a cream foundation. Transforms during application into oil and make-up pigments. The oil is fully absorbed by TEGO® Feel C 10 leaving a superdry and high coverage make-up.

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  • Skin Refreshing Lemon Sorbet - FU 01/18-3

    New type of quick breaking formula recommended for skin care products which focus on instantaneous “Hydration” property: With an instant water breaking effect. With a watery feel is very obvious & nice. Multi skin feel. Can also be used as toner which is easy to apply but still with good watery texture during application.

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  • Timeout Massage Oil Gel - ST 01/19-10

    Light, long-lasting formula that nourishes and moisturizes the skin. High amount of vegetable oils for soft and smooth after feel.

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  • UV protection water spray SPF 50 - ST 04/19-13

    A two phase sun care system. Emulsifies upon shaking. Seperates within a few minutes. With TEGO® SP 13 Sun Up in the oil phase. Similar afterfeel like Garnier Ambre Solaire UV water SPF 50.

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