Search
Hair Care Textures

*NEW* More reasons for loving hair care

Inspiring Textures for Hair Care


Nowadays, more and more new innovations and trends in hair care are inspired by, or strongly linked to advances from the skin care segment. Among those trends, exciting and impressive textures are already highly valued by consumers across various personal care categories. Now, the new texture trend can easily be transferred to hair care formulations helping consumers to enjoy their hair care routines even more. Evonik Personal Care presents a unique range of hair care solutions that are highly effective, but also novel in terms of their texture.


  • Innovative and surprising hair care textures offer an opportunity for brands to engage with consumers 

  • Benefits: Win over new customers through novel hair care formats 

  • The challenge: Formulate highly effective hair care solutions that provide an exceptional sensorial     experience

  • Evonik’s solution: A range of innovative and novel hair care formats

  • Product highlights: RHEANCE® One, ABIL® Quat 3676, ANTIL® 200, VARISOFT® EQ 100

Novel and unusual textures allow beauty brands to better engage with consumers through additional sensory experiences. Euromonitor market research has shown that consumers tend to show high levels of loyalty to their preferred hair care brand, with more than 70% claiming to prefer to “buy the same hair care brand”. However, within the hair care market, the current ‘Novelty’ trend seems to be the key factor in influencing consumers to consider switching brands. Accordingly, providing a unique sensorial experience through innovative textures for hair care formulations is beneficial for beauty brands to stay relevant within the mindset of loyal customers, and attract new ones at the same time. Therefore, impressive and innovative textures can help a product to really stand out and get the attention of consumers and even convince them to switch brands.
Evonik’s new Pure and Fresh Clear Conditioner is based on innovative micellar technology and comes with an unusual texture for conditioners, as its novel appearance is clear and transparent. Another exciting texture for conditioners is Evonik’s Cloud Kiss Foam Conditioner. During a sensory hair swatch test the fine and foamy formulation has proven to offer good conditioning performance while adding fun to consumers’ hair care routines. The Natural Oil Foaming Cream Conditioner, with its creamy texture, leaves a smooth and soft feeling on the skin. The high-oil containing formula has proven to offer good conditioning efficacy, while still providing pleasant foaming properties.

With this concept Evonik Personal Care provides an inspiring selection of innovative and novel hair care formulations, and gives brands an additional opportunity to attract new consumers and remain relevant for loyal ones. This is what we call The Soul & Science of Beauty.


Formulations

8 formulations found for search term "Shade-to-go: Enjoy your UV-Protection ".

  • Beach Time Lotion SPF 30 - SZ 12/18-7

    To enjoy your time at the beach protect your darling with this fast absorbing lotion

    View formulation details
  • Enjoy The Sun Lotion SPF 50 - ST 18/18-31

    Spend an pleasant time at the beach protected with this lotion. Don’t forget to re-apply!

    View formulation details
  • Inorganic sunscreen lotion SPF 20, waterproof - ST 13/18-37

    In vivo SPF and water resistance tested formulation. Based on TEGO® Care PBS 6 MB, a fully natural-based, versatile O/W emulsifier for challenging low viscous systems. Finely dispersed Zinc Oxide and Titianium Dioxide due to TEGO® SP 13 Sun Up and ABIL® Wax 9840. With dermofeel® sensolv MB and TEGOSOFT® DEC for a light skin feel.

    View formulation details
  • Invincible Sunscreen Lotion SPF 50 - FU 19/18-5

    Being at the beach apply this high UV protection W/O lotion which provides water repellent properties

    View formulation details
  • Natural Sun Protection Stick - L014-119.30-0119

    Natural Sun Protection Stick with convenient natural non-drip, mess-free application and ease of use for reapplication on the go

    View formulation details
  • On the go sunscreen stick SPF 50 - ST 07/18-48

    Particularly quick absorption and low oiliness due to combination of TEGO® Feel C 10 and TEGO® SP 13 Sun Up. TEGO® SP 13 Sun Up gives matte appearance in stick formulations. Low whitening.

    View formulation details
  • Spray It SPF 50+ - FU 03/19-1

    Protect yourself from UV radiation by applying this low-viscous high SPF sun care spray

    View formulation details
  • Ultra Defense Sunscreen Spray SPF 50 - FU 15/17-8

    ISOLAN® 17 MB is able to stabilize low-viscous emulsions even in combination with demanding ingredients such as high amounts of UV filters. TEGOSOFT® DEC provides low oiliness, good UV filter solubility and a pleasant light skin feel.

    View formulation details