*NEW* More reasons for loving hair care
Inspiring Textures for Hair Care
Nowadays, more and more new innovations and trends in hair care are inspired by, or strongly linked to advances from the skin care segment. Among those trends, exciting and impressive textures are already highly valued by consumers across various personal care categories. Now, the new texture trend can easily be transferred to hair care formulations helping consumers to enjoy their hair care routines even more. Evonik Personal Care presents a unique range of hair care solutions that are highly effective, but also novel in terms of their texture.
Innovative and surprising hair care textures offer an opportunity for brands to engage with consumers
Benefits: Win over new customers through novel hair care formats
The challenge: Formulate highly effective hair care solutions that provide an exceptional sensorial experience
Evonik’s solution: A range of innovative and novel hair care formats
Product highlights: RHEANCE® One, ABIL® Quat 3676, ANTIL® 200, VARISOFT® EQ 100
Novel and unusual textures allow beauty brands to better engage with consumers through additional sensory experiences. Euromonitor market research has shown that consumers tend to show high levels of loyalty to their preferred hair care brand, with more than 70% claiming to prefer to “buy the same hair care brand”. However, within the hair care market, the current ‘Novelty’ trend seems to be the key factor in influencing consumers to consider switching brands. Accordingly, providing a unique sensorial experience through innovative textures for hair care formulations is beneficial for beauty brands to stay relevant within the mindset of loyal customers, and attract new ones at the same time. Therefore, impressive and innovative textures can help a product to really stand out and get the attention of consumers and even convince them to switch brands.
Evonik’s new Pure and Fresh Clear Conditioner is based on innovative micellar technology and comes with an unusual texture for conditioners, as its novel appearance is clear and transparent. Another exciting texture for conditioners is Evonik’s Cloud Kiss Foam Conditioner. During a sensory hair swatch test the fine and foamy formulation has proven to offer good conditioning performance while adding fun to consumers’ hair care routines. The Natural Oil Foaming Cream Conditioner, with its creamy texture, leaves a smooth and soft feeling on the skin. The high-oil containing formula has proven to offer good conditioning efficacy, while still providing pleasant foaming properties.
With this concept Evonik Personal Care provides an inspiring selection of innovative and novel hair care formulations, and gives brands an additional opportunity to attract new consumers and remain relevant for loyal ones. This is what we call The Soul & Science of Beauty.
12 formulations found for search term "Water Responsible Beauty".
Cleansing powder-to-Foam - AM 45/6
Sulfate- and PEG-free. Fine white powder, transforms into a gentle lather by addition of water: flash foams with wetted palms and gentle rubbing only.View formulation details
Cloud kiss foam conditioner - WP 615/1
Dense foam texture, good conditioning effectView formulation details
Face & body cleansing cream - AM 82/1
Suitable for make-up removing. Creamy texture with pleasant foaming properties. Leaves a smooth and soft skin feel, provides an intensive refatting effect. Structured surfactant system incl. 50% sunflower oil. SLES/SLS- and PEG-free.View formulation details
Face & Body Cleansing Stick - AM 81/3
PEG-free. Easy application directly on wet skin.View formulation details
Hair and Body Wash Concentrate - AK 321/10/1
Surfactant active matter:~ 30 % (triple concentrate). Containing Ecocert approved ingredients. PEG-free.View formulation details
Hair Conditioning Bar - AM 80/11
PEG-free. Highly efficient due to high concentrated formula. Travel-friendly due to leak-free format.View formulation details
Micellar cleansing wipe liquid, refreshing and gentle - NN 162/5
Removes make-up efficiently. Leaves skin feeling clean and refreshed. PEG-free.View formulation details
Micellar Water for Facial Cleansing - UL 5803/9.1
Removes very efficiently long lasting Make-up, Mascara (both, water-soluble and water-proof), Eyeliner. Includes moisturizing active. PEG-free.View formulation details
Mild and foamy cleansing cream - AM 46/8
Optimized for facial cleansing / make-up removal. Including 50% Sunflower Oil. Creamy texture with pleasant foaming properties. Gently hydrating to leave skin feel smooth and soft, providing an intensive refatting effect. Structured surfactant system. Sulfate- and PEG-free.View formulation details
Oil cleansing balm for make-up removal - EK-60678-106
Moisturizing and mild cleansing properties. Efficiently removes make-up.View formulation details
Solid conditioner - AM 80/6
PEG-free. Highly efficient due to high concentrated formula, resulting in lower consumption per application. Travel-friendly due to leak-free format, small size and lightweightView formulation details
Sprayable hair detangler - WP 644/7
Leave-in conditioning spray, based on liquid esterquat technology. PEG-free.View formulation details