Less is More: For healthier, beautiful hair
Micellar Hair Care Concept
Micellar Technology in the form of micellar waters is no longer limited to facial skin care only. Now, for the first time Evonik customers have the opportunity to transfer this highly effective and gentle way of cleansing to hair care products. In order to provide the best possible hair care solutions, Evonik has extensively tested a set of different micellar hair care formulations with excellent results.
Micellar Cleansers: An innovative, effective and gentle way of cleansing
Benefits: Popularity of micellar skin cleansers enables the transfer of beautifying claims to hair care products
The challenge: Micellar hair care formulations need to be efficient, gentle and mild at the same time
Evonik’s solution: A comprehensive range of effective and gentle micellar hair care solutions
Product highlights: RHEANCE® One, TEGO® Solve 90, TEGO® Solve 61, ANTIL® 500 Pellets, ANTIL® SPA 80
So far, micellar waters have gained popularity among consumers due to their simple, effective and gentle way of cleansing our skin. However, micellar technology is no longer exclusive to just consumers’ skin care routines, and this latest cleansing innovation now brings the power of micelles to hair care formulations. This is also beneficial for beauty brands to build on the current micellar skin care trend.
For instance, with micellar cleanser 'less is more'. Micellar formulas are usually less complex and consist of fewer ingredients, which is especially valued by today’s more 'safety conscious' consumers. Likewise, consumers are becoming more and more concerned about damaged hair caused by internal and external stress factors that come with modern urban lifestyles. This development requires highly effective, but gentle hair care solutions that can absorb impurities, pollution and grease from the hair effectively, but at the same time are mild to the hair whilst keeping consumers scalps healthy. As such, free-from claims are now an important indicator to consumers, and micellar hair care formulations allow for sulfate-, silicone- and paraben-free claims, that help address the needs of 'damage-concerned' consumers.
The tested Mild purifying micellar shampoo provides an exceptionally high cleansing efficacy in terms of anti-pollution concerns as it deeply cleanses on PM 2.5 and sebum on both, hair fibers and the scalp. The Damage restoring micellar jelly conditioner provides an excellent conditioning effect and is especially suitable for silicon-free formulations, which provides an additional benefit: its unusual transparent texture provides a new and exciting sensorial experience for consumers. With the Anti-hair loss scalp care micellar tonic (alcohol-free), preventing hair loss without damaging the sensitive scalp is also possible. The alcohol-free scalp care toner prevents hair loss due to SPHINGONY®, which balances the hair life cycle, but at the same time is still mild and caring to the scalp thanks to the very gentle glycolipid RHEANCE® One.
With this concept, Evonik provides an inspiring selection of rinse-off and leave-in micellar hair care formulations for many different types of micellar cleansers, including a micellar shampoo, conditioner, tonic, mist as well as a micellar wipe. This is what we call The Soul & Science of Beauty.
- ANTIL® 500 Pellets
As an innovative hydrophilic polymer, ANTIL® 500 Pellets enables a significant reduction of the active surfactant level in standard cleansing formulations. In addition, the extraordinary efficiency and high flexibility of ANTIL® 500 Pellets facilitate the thickening of challenging surfactant systems, such as sulfate-free formulas, effectively supporting the trend for milder cleansing in personal care. The 100% active, preservative-free solid is clearly soluble in water and processable at room temperature. Furthermore, ANTIL® 500 Pellets is stable against hydrolysis and effective over a wide pH range. The thickening agent provides a rich formulation texture with Newtonian flow behavior but without changing the foaming characteristics, which is essential for fulfilling the consumers’ sensorial expectations of personal cleansing products.
- ANTIL® SPA 80
Efficient PEG-free thickening and conditioning agent for skin and hair cleansing formulations. Excellent viscosity builder, even for PEG-free systems. Provides temperature stable viscosities. Liquid monoalkanolamide (no secondary amines).
- RHEANCE® One
A BREAK-THROUGH IN NATURAL CLEANSING RHEANCE® One is a new class of all-natural ingredients for rinse-off applications.
- TEGO® Betain P 50 C
The cost-efficient, concentrated Cocamidopropyl Betaine based on RSPO certified palm kernel oil.The new 38% active betaine provides superior thickening performance which can deliver reduced formulation cost. It is an easily processable secondary surfactant and can be used in a wide range of surfactant systems delivering excellent foam and improved mildness.
- TEGO® Solve 61 MB
Natural source, clear solutions. TEGO® Solve 61 MB, the PEG-free solubilizer for natural oils. • 100% naturally derived • Easy to handle and cold processable • Superior skin feel An effective solubilizer, based on renewable raw materials, for fatty and natural oils in crystal clear formulations. Passion combined with scientific excellence - that’s what we call: The Soul & Science of Beauty.