Natural beyond green
Beauty solutions that offer the most efficient use of renewables
Monitoring the latest trends of the Personal Care market it is clear to see that “natural” is gaining more and more importance, due to its high relevance to consumers, producers of cosmetic products, as well as to raw material suppliers. To compete with conventional products in cosmetic performance is still a challenge with naturals only, so to help, and share our knowledge and expertise, Evonik Personal Care has developed a new concept: Natural beyond green.
With this unique formulation concept Evonik aims to give customers insights about how we as Evonik Personal Care define ‘naturalness’ as well as offer appealing solutions. Between 2012 and 2016, skin care has been the most active category with approx. 44% of natural product launches globally, our new concept focuses on this application.
One prime example is the All Natural Cream based on dermofeel® NC (INCI: Polygylceryl-3 Distearate, Glyceryl Stearate Citrate), a newly launched O/W emulsifier for these types of applications. It helps to develop natural formulations by providing a caring skin feel and a flexible absorption profile. This has been proven by Sensory Kaleidoscope 2.0, the online tool to determine the sensory of a formulation. To reflect the market needs in Asia, a Miracle Hydrating Toner was also developed. It includes TEGO® Solve 61 (INCI: Polyglyceryl-6 Caprylate, Polyglyceryl-6 Ricinoleate, Polyglyceryl-3 Cocoate, Polyglyceryl-4 Caprate, Water), a PEG-free solubilizer fully based on renewable sources. If you are looking for a flawless and mattifying look enjoy the Natural Make-up Soft Cream with nice touch-up features and a non-greasy feeling. To improve the absorption, and reduce the oiliness on the skin while showing a mattifying effect TEGO® Feel C 10 (INCI: Cellulose), a recently launched sensory additive was incorporated into this formulation. Beside this selection, more market relevant formulations are displayed.
The concept is built on the Evonik tool CAREtain®, an innovation and sustainability support program. Using this tool can for example can help to screen suitable sustainable products, and in the frame of this special concept it has been used to calculate the natural part of each formulation shown.
This brand new concept from Evonik Personal Care combines important aspects: it translates market insights into real formulations that reflect the latest needs of the APAC natural products market.
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