*UPDATE* Optimizing the mildness and taste of oral care formulations
Oral Care Concept
Consumers have become increasingly conscious about the importance and benefits of oral hygiene over the past few years. Brushing their teeth with toothpaste and additionally using mouthwashes is already part of the daily oral care routines of many consumers. At Evonik Personal Care we help formulators meet the changing trends and growing demand by offering a range of effective, but mild solutions for oral care solutions.
Mild oral care formulations are in high demand from consumers
Benefits: Already part of consumers daily oral care routines
The challenge: Oral care solutions that are mild, taste nice, low-foaming and solubilize unpleasant flavors effectively
Evonik’s solution: Highly cleansing, but mild and natural cosmetic ingredients
The most common and probably the most important step in any consumer’s oral care routine is brushing their teeth with toothpaste. As consumers become increasingly conscious about sensitive teeth, they tend to prefer toothpaste formulations that use more natural and mild raw ingredients. An additional step within the oral care routine is the usage of mouthwashes, and research has shown that consumers are increasingly looking for effective but mild solutions. Claims such as ‘alcohol-free’, ‘mild’ or ‘natural’ are gaining more and more popularity for mouthwashes.
Accordingly, oral care ingredients now need to not only solubilize flavors without influencing the taste in a negative way and vary in their foaming properties, but are also required to be mild, are ideally made from natural ingredients and be eco-friendly. However, most common oral care products still include standard surfactants such as Cocamidopropyl Betaine (CAPB) and Sodium Lauryl Sulfate (SLS) - both of which, are not ideal ingredients for oral care. As tested in our labs, CAPB leaves a long lasting bitter taste in the mouth and both can cause irritation to consumers’ mucous membranes, especially SLS which we've found is one of the most irritating surfactants. As a result, Evonik Personal Care approaches the four major challenges oral care solutions are currently facing, by introducing highly efficient, innovative and convenient cosmetic ingredients:
I Mildness I Oral care formulations are required to be mild and gentle to the consumer’s mucous membranes in order to provide a comfortable and pleasant experience during their oral care routine. As Red Blood Cell tests have proven, the polyglycerol based solubilizers, TEGO® Betain 810 and RHEANCE ® One are basically non-irritants to mucous membranes, and therefore the perfect solution for effective but mild oral care formulations. RHEANCE® One is based on nature-identical biomolecules made only from the fermentation of sugars and is therefore 100% based on renewable feedstocks. With the introduction of RHEANCE® One, Evonik offers an innovative approach to oral care routines of environmentally conscious consumers, and provides a solution that is not only gentle to oral mucosa, but also gentle to the planet.
I Solubilizing I The solubilization of flavors is of vital importance for oral care solutions. In most cases, Ethanol helps to solubilize such flavors, but RHEANCE ® One has proven to perform similarly to ethoxylates and CAPB and so presents a highly efficient and natural alternative for oral care solutions.
I Taste I To offer consumers oral care solutions with a nice and pleasant taste, beauty brands can tap into “on-trend” foods and expand flavors and ingredients within the oral care segment. In order to do so, it is vital to use ingredients that do not have a bitter taste. In this case, TEGO® Betain 810 and especially RHEANCE® One are the best options for the tested flavors with regard to comfortable and not-bitter taste.
I Foaming I Some oral care solutions are expected by consumers to have either low foaming properties, such as mouthwashes, or higher foaming properties, like toothpastes for instance. Evonik Personal Care provides solutions for both: TEGO® Solve 90 MB and TEGO® Solve 55 provide low foaming properties which is advantageous for mouthwashes, whereas TEGO® Betain ZF and TEGO® Betain 810 come with quite strong foaming properties which is beneficial for oral care solutions like toothpastes.
With this concept and the introduction of innovative ingredients such as RHEANCE® One and the TEGO® Solve range, Evonik offers an innovative approach to the oral care routines of taste, smell and environmentally conscious consumers, and provides solutions that are highly efficient and gentle to our oral mucosa. This is what we call the Soul & Science of Beauty.
14 formulations found for search term "Decorative Cosmetics".
“Second Skin” Foundation - CHN BR 72-0005
Smooth and caring sensory. O/W system which is very easy to distribute for better application experience. Enhances skin tone and provides high UV protection effect for natural and healthy skin color.View formulation details
Anti-Oxidant Shield Foundation - SF 09/17-18
Beauty-Tech - Make-up foundation with the presence of a natural anti-oxidant and powerhouse amino acid to help you fight back free-radicals, while energizing your skin.View formulation details
Blue Eye Shadow - BR 11/17-2
Blue pressed powder cosmetic formulation. TEGO® Feel C 10 as replacement for Nylon or PMMA. For an eye-catching experience.View formulation details
Exercise Proof Foundation - CHN CT 041/0027
This robust foundation helps to prevent the smudging caused by sweat, yet maintains a lighter skin feel. Keep your face looking fresh and selfie ready throughout your tough workout!View formulation details
Eyelash Booster Gel - SF 03/17-B
This Eyelash Booster Gel provides improvement in eyelash length plus volume and triggers the dramatic expression of your eyes (clinically tested).View formulation details
Girl´s Lip Gloss - 6.5.1/1991202View formulation details
HyaCare Lip Filler - AS 1897-3
Caring lip Balm with HyaCare Filler CL, who instantly fills fine wrinkles of the lip and thoroughly hydrates the skin.View formulation details
Insta-Selfie Loose Powder - SAC-6056-198
Digital Beauty - This loose-powder offers matte-effect and is the perfect on-the-go solution to keep your skin flawless and beautiful for selfies.View formulation details
Make-Up Remover Lotion - IA 67/14-2View formulation details
Oil Control Powder - BR 10/17-1
Pressed powder cosmetic formulation matching light skin types. TEGO® Feel C 10 as replacement for Nylon or PMMA. Provides a mattifying effect.View formulation details
Red Carpet Moment - ST 02/18-18
Trendy red colored lipstick with pink tint and effect pigments. TEGO® SP 13-6 provides glossy lipstick appearance and well dispersed pigments. Easy release from the mold during processing due to shrinkage of TEGO® SP 13-6.View formulation details
Sweat Proof Foundation - ST 08/17-15
Sweat and wear resistant foundation due to TEGO® SP 13-1. Be selfie-ready even during your hardest body workout.View formulation details
W/O BB Cream SPF 20 - SAC-5829-167View formulation details
Water Drop Foundation - SF 8/15-5View formulation details