Treatment Masks Concept

FOR CONSUMERS SEEKING A DIFFERENTIATED SKIN TREATMENT EXPERIENCE

TREATMENT MASQUES


Consumers around the world are seeking a differentiated skin experience that is aspirational, eclectic, innovative, and treatment-oriented. Treatment masques can fulfill these needs and, as a result, have been growing briskly over the last few years. To help brand owners capitalize on this momentum, Evonik Care Solutions has developed exciting formulations showcasing options to engage consumers.


  • Combining ritualistic regimen with treatment-level results

  • Benefits: Quickly engage consumers in a product space experiencing strong growth momentum 

  • The challenge: Formulate facial masks which combine unique sensory benefits with effective treatment that addresses pro-aging and anti-aging needs of consumers

  • Evonik’s Solution: A range of innovative treatment masque products

  • Product highlights: TEGO® Pep UP, AquaPront®, HyaCare®, ROVISOME® F.E.C., ROVISOME® Q10 NG, TEGO® Turmerone, TEGO® Natural Betaine, TEGO® Cosmo C 100

Consumers around the world are seeking a differentiated skin experience that is aspirational in its ritualistic regimen, eclectic in its variety of product forms, innovative in its choice of advanced ingredient technologies, and is treatment-focused in the benefits it provides. Facial masks were historically viewed as a more ritualistic way to cleanse the skin, but over the last decade these products, and their claims, have migrated towards more results-focused claims. This has positioned facial treatment masques as a good option for to meet consumers needs, and it helps to explain the relatively robust retail sales growth facial masks have experienced across all geographies over the last few years. 

Treatment masques offer consumers benefits, which include:

  • Unique sensory experiences: Consumers are looking to product forms that provide enjoyable textures and ritualistic experiences. Because of their premium positioning, treatment masques are often available to provide a broad range of sensory formats.

  • Tech-Driven Treatment: Consumers are becoming more accepting of in-home treatment solutions. The emergence of beauty devices both reflects and supports this new attitude. Because of their long(er) contact time with the skin, the mask product form can be understood as a possible quasi-treatment delivery solution.

  • Pro-Aging and Protection. Building on the ‘Tech-Driven Treatment’ trend, inclusion of efficacious active ingredients into the mask product format helps to position treatment masques as a new form of in-home treatment ‘device’ that can provide ‘pro-aging’ or ‘aging protection’ benefits.

With more consumers turning to treatment masques, Evonik has developed six diverse formulations for brand owners to consider as they explore line extensions to capitalize on this growing trend. Under Eye Peel-off Mask offers the possibility of reducing the appearance of tired eyes through ingredients targeting dark eye circles and eye bags. Rejuvenating Overnight Lip Mask fulfills her demand for a nourishing night product for her lips after a day of assault. Naturally Refreshing Mask for Age-less Skin lets consumers enjoy the natural power of botanically-driven moisturization. Age Defense Sleeping Facial Mask takes beauty sleep to the next level through a combination of ceramides and hyaluronic acids. Ultra Hydrating Milk Sheet Mask helps bring the intense hydration and skin refreshing feel of the spa to the home. Urban Warrior Charcoal Mask helps consumers fight blemished skin with a combination of charcoal and ceramides.

Contact

Valeria Minutiello


Formulations

12 formulations found for search term "Shade-to-go: Enjoy your UV-Protection ".

  • Beach Time Lotion SPF 30 - SZ 12/18-7

    To enjoy your time at the beach protect your darling with this fast absorbing lotion

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  • Dry Touch Hand Cream SPF 20 - SG 20/18-4

    While being connected with your loved ones use this hand cream that provides UV protection and moisturizes with a dry touch skin feel.

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  • Enjoy The Sun Lotion SPF 50 - ST 18/18-31

    Spend an pleasant time at the beach protected with this lotion. Don’t forget to re-apply!

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  • Inorganic sunscreen lotion SPF 20, waterproof - ST 13/18-37

    In vivo SPF and water resistance tested formulation. Based on TEGO® Care PBS 6 MB, a fully natural-based, versatile O/W emulsifier for challenging low viscous systems. Finely dispersed Zinc Oxide and Titianium Dioxide due to TEGO® SP 13 Sun Up and ABIL® Wax 9840. With dermofeel® sensolv MB and TEGOSOFT® DEC for a light skin feel.

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  • Invincible Sunscreen Lotion SPF 50 - FU 19/18-5

    Being at the beach apply this high UV protection W/O lotion which provides water repellent properties

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  • Lotion to Oil Sun Care SPF 50 - SG 17/18-11

    Experience the transformation from lotion to oil while having at the same time an effective way to protect your skin from the sun

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  • Natural Sun Protection Stick - L014-119.30-0119

    Natural Sun Protection Stick with convenient natural non-drip, mess-free application and ease of use for reapplication on the go

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  • On the go sunscreen stick SPF 50 - ST 07/18-48

    Particularly quick absorption and low oiliness due to combination of TEGO® Feel C 10 and TEGO® SP 13 Sun Up. TEGO® SP 13 Sun Up gives matte appearance in stick formulations. Low whitening.

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  • Protection3 Face Care Cream SPF 25 - SG 19/18-12

    Face care cream for your daily life with protection against UV & photoaging & age spots providing a caring skin feel

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  • Roll in the Protection SPF 50 - SG 18/18-9

    For your portable convenience and ease of use

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  • Spray It SPF 50+ - FU 03/19-1

    Protect yourself from UV radiation by applying this low-viscous high SPF sun care spray

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  • Ultra Defense Sunscreen Spray SPF 50 - FU 15/17-8

    ISOLAN® 17 MB is able to stabilize low-viscous emulsions even in combination with demanding ingredients such as high amounts of UV filters. TEGOSOFT® DEC provides low oiliness, good UV filter solubility and a pleasant light skin feel.

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