Treatment Masks Concept

FOR CONSUMERS SEEKING A DIFFERENTIATED SKIN TREATMENT EXPERIENCE

TREATMENT MASQUES


Consumers around the world are seeking a differentiated skin experience that is aspirational, eclectic, innovative, and treatment-oriented. Treatment masques can fulfill these needs and, as a result, have been growing briskly over the last few years. To help brand owners capitalize on this momentum, Evonik Care Solutions has developed exciting formulations showcasing options to engage consumers.


  • Combining ritualistic regimen with treatment-level results

  • Benefits: Quickly engage consumers in a product space experiencing strong growth momentum 

  • The challenge: Formulate facial masks which combine unique sensory benefits with effective treatment that addresses pro-aging and anti-aging needs of consumers

  • Evonik’s Solution: A range of innovative treatment masque products

  • Product highlights: TEGO® Pep UP, AquaPront®, HyaCare®, ROVISOME® F.E.C., ROVISOME® Q10 NG, TEGO® Turmerone, TEGO® Natural Betaine, TEGO® Cosmo C 100

Consumers around the world are seeking a differentiated skin experience that is aspirational in its ritualistic regimen, eclectic in its variety of product forms, innovative in its choice of advanced ingredient technologies, and is treatment-focused in the benefits it provides. Facial masks were historically viewed as a more ritualistic way to cleanse the skin, but over the last decade these products, and their claims, have migrated towards more results-focused claims. This has positioned facial treatment masques as a good option for to meet consumers needs, and it helps to explain the relatively robust retail sales growth facial masks have experienced across all geographies over the last few years. 

Treatment masques offer consumers benefits, which include:

  • Unique sensory experiences: Consumers are looking to product forms that provide enjoyable textures and ritualistic experiences. Because of their premium positioning, treatment masques are often available to provide a broad range of sensory formats.

  • Tech-Driven Treatment: Consumers are becoming more accepting of in-home treatment solutions. The emergence of beauty devices both reflects and supports this new attitude. Because of their long(er) contact time with the skin, the mask product form can be understood as a possible quasi-treatment delivery solution.

  • Pro-Aging and Protection. Building on the ‘Tech-Driven Treatment’ trend, inclusion of efficacious active ingredients into the mask product format helps to position treatment masques as a new form of in-home treatment ‘device’ that can provide ‘pro-aging’ or ‘aging protection’ benefits.

With more consumers turning to treatment masques, Evonik has developed six diverse formulations for brand owners to consider as they explore line extensions to capitalize on this growing trend. Under Eye Peel-off Mask offers the possibility of reducing the appearance of tired eyes through ingredients targeting dark eye circles and eye bags. Rejuvenating Overnight Lip Mask fulfills her demand for a nourishing night product for her lips after a day of assault. Naturally Refreshing Mask for Age-less Skin lets consumers enjoy the natural power of botanically-driven moisturization. Age Defense Sleeping Facial Mask takes beauty sleep to the next level through a combination of ceramides and hyaluronic acids. Ultra Hydrating Milk Sheet Mask helps bring the intense hydration and skin refreshing feel of the spa to the home. Urban Warrior Charcoal Mask helps consumers fight blemished skin with a combination of charcoal and ceramides.

Contact

Valeria Minutiello


Formulations

11 formulations found for search term "Inspiring ways to future orientated formulations".

  • All Purpose Cream - SZ 19/19-3

    Quickly absorbing cream for everyday use. Leaves your skin soft and supple all day long.

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  • Everyday Soft Cream - SZ 12/19-5

    Everyday Soft Cream based on dermofeel NC MB which provides the skin with all the protective care it needs to stay soft and supple. Ideal for daily use wherever skin needs care.

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  • Everyday Soft Cream - SZ 12/19-6

    PEG-containing Everyday Soft Cream which provides the skin with all the protective care it needs to stay soft and supple. Ideal for daily use wherever skin needs care.

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  • KEEP YOUR SKIN IN BALANCE - MK 5/19-15

    This caring Face Care Cream refreshes the look of your skin. Skinolance promotes the natural balance of the skin flora by stimulating the growth of certain beneficial bacteria.

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  • Natural Body Care with a Fresh Kick - MK 2/19-2

    Fluid Emulsion based on TEGO® Care PBS 6 MB , a powerful natural emulsifier able to formulate low-viscous systemes with elegant light texture.dermofeel sensolv MB provides low oiliness and good absorption properties.

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  • Natural Body Lotion - SZ 18/18-6

    Firming Body Lotion with 99% of natural origin ingredients. The caring formula with TEGO Cosmo C 100 revitalizes and reinforces the skin with every application.

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  • Natural O/W Body Butter - H 16/17-38

    This rich and creamy body butter provides intensive pampering with natural based ingredients. The robust emulsifier TEGO® Care 450 MB stabilizes a broad range of O/W formulations, e.g. with a high oil phase for extra richness.

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  • O/W After Shave Balm - SZ 8/19-10

    This fast-absorbing and non-greasy formula combines three performing properties in one: It immediately soothes the skin after shaving, reduces wrinkles and cools men’s skin.

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  • O/W Day Cream SPF 15 UVA - MK 7/19-8

    Day Cream with SPF 15 protects against UVA and UVB rays that cause premature skin ageing. The formula with Hyaluronic Acid and ceramides reduces wrinkles and firms your skin.

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  • Protecting Skin Defence Mist - HB 8/18-7

    O/W Spray based on verstatile emulsifier TEGO® Care PBS 6 MB loaded with skin-loving oils. The biotechnologically optimized extract NeoPlanta® Withania has a protective effect against modern lifestyle influenced stress factors.

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  • Wrinkle Smoothing Serum - MK 2/18-6

    Hyaluron Anti-Aging Serum activates the cell renewal, fills fine wrinkles and improves the firmness of the skin.

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