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CAREtain®

Sustainability is second nature to us

The History of our approach

CAREtain® 

Sustainability and the global challenges that come with it, like climate change and the scarcity of resources—these are the topics of our day. Yet, if the creed of sustainability is to be taken seriously and turned into action, companies will need to integrate it into the very core of their business. Sustainability must become the natural foundation upon which all business practices are built. 


In 2010, we began carefully examining our own business practices—something considered unusual within the cosmetics industry at the time. For us, it had become clear that only transparency could benefit us. And as we saw it, that meant publishing more than just INCIs. It meant more than simply looking at our own efforts and products. Rather, we came to see ourselves as only one of many players in the value chain—a chain whose every link would play an important role in rising to the challenges of our time. We saw it as the only way we could live up to our own standard of sustainability. At nearly the same time, our customers began asking for specific sustainability criteria at the product level.

A team effort along the value chain

In 2013, we published our approach to transparency and improved sustainability under the brand name CAREtain®, and we’ve since developed it further with our stakeholders. Today, we understand CAREtain® as synonymous with sustainability. By providing our core business activities with a more sustainable orientation, we take the entire value chain of our products into consideration—from the harvesting of raw materials all the way to the end consumer—to make our impact quantifiable and qualifiable. 

One important aspect of CAREtain® is our CAREtain® Toolbox. Unique to the cosmetics industry, it’s a database containing comprehensive information about relevant sustainability criteria related to our products. It’s both the centerpiece of our product portfolio management and a driver for sustainable innovations.

CAREtain® Toolbox - How it works

How it works


The overarching goal of CAREtain® is to create transparency. Let us show you our approach to pave the way for product innovation and eco-optimized, economically viable and more socially responsible formulations and the constant optimization of our oleochemical supply chains.

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CAREtain® Toolbox

CAREtain® Toolbox


Our CAREtain® Toolbox is a unique and dynamic information system about our product portfolio. It enables us to quantify and qualify the most important features of our products. 

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Sustainability-Auge

Our attitude


We’re fully conscious of the impact our activities have on the environment and society. At the same time today’s consumers know that their choices matter when it comes to protecting the beauty of both their skin and the natural world. That’s why our attitude is easily summarized: Because it’s personal. 

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