Sustainability is second nature to us
The History of our approach
Sustainability and the global challenges that come with it, like climate change and the scarcity of resources—these are the topics of our day. Yet, if the creed of sustainability is to be taken seriously and turned into action, companies will need to integrate it into the very core of their business. Sustainability must become the natural foundation upon which all business practices are built.
In 2010, we began carefully examining our own business practices—something considered unusual within the cosmetics industry at the time. For us, it had become clear that only transparency could benefit us. And as we saw it, that meant publishing more than just INCIs. It meant more than simply looking at our own efforts and products. Rather, we came to see ourselves as only one of many players in the value chain—a chain whose every link would play an important role in rising to the challenges of our time. We saw it as the only way we could live up to our own standard of sustainability. At nearly the same time, our customers began asking for specific sustainability criteria at the product level.
A team effort along the value chain
In 2013, we published our approach to transparency and improved sustainability under the brand name CAREtain®, and we’ve since developed it further with our stakeholders. Today, we understand CAREtain® as synonymous with sustainability. By providing our core business activities with a more sustainable orientation, we take the entire value chain of our products into consideration—from the harvesting of raw materials all the way to the end consumer—to make our impact quantifiable and qualifiable.
One important aspect of CAREtain® is our CAREtain® Toolbox. Unique to the cosmetics industry, it’s a database containing comprehensive information about relevant sustainability criteria related to our products. It’s both the centerpiece of our product portfolio management and a driver for sustainable innovations.