Transparency as a basic ingredient
The overarching goal of CAREtain® is to create transparency. We see transparency as a necessary steppingstone to enable quantification and innovation. And it’s the point of departure for our stakeholder dialog, too.
Remaining Future Proof
We’re driven to make our core business and product portfolio ever more sustainable. It allows us, and thereby our customers, to remain future proof. Interdisciplinary collaboration between all our functional areas makes this possible.
Our expertise comes from carrying out life cycle assessments (LCAs), engaging in dialog with our supply chain stakeholders and continuously collecting data in our CAREtain® Toolbox. That’s the first step in making our supply chain transparent. What’s more, we consider it important to provide full disclosure about the current status of our products, from all three product areas actives, leave-ons and rinse-offs—in terms of relevant sustainability criteria.
This way, we empower our customers to determine for themselves the importance and relevance of the sustainability criteria of their own products—in line with the chemical industry’s new attitude of showing what’s inside and behind our business—and to develop and manage their own product portfolio according to market and consumer expectations. This approach paves the way for product innovation and eco-optimized, economically viable and more socially responsible formulations and the constant optimization of our oleochemical supply chain.
All of this allows us to pool our efforts with our customers, so we can stay on top of market demands. CAREtain® is the framework concept that not only brings together our own sustainability requirements and those of our supply chain stakeholders, but also integrates zero deforestation requirements and resource efficiency.