The closest insight


intoBeauty® from Evonik is a new one-stop-shop for product information, sample orders and interactive online tools, accessible 24/7 from anywhere in the world, from any device. 

One web-based cosmetic ingredient portal, everything you could ever need

If you’re in the beauty business, intoBeauty® is an essential tool that provides insight into the latest market trends and helps you to supercharge innovation and product development.

Its interactive design and easy navigation allow customers to research Evonik’s portfolio of raw materials from the personal care industry and find detailed product information quickly and efficiently utilizing videos and interactive tools. 

Browse product categories or use the advanced search function, which looks for product or INCI names and suitable key terms. Product-related downloads, including available presentations or publications like brochures, catalogues and flyers, are also available. Users can complete their online research with a sample order for lab trials and new product development.

A kaleidoscope of possibilities

If you need inspiration for the application of our multifunctional ingredients, you can discover the latest formulation concepts. From active lifestyle to colorful self-expression – our concepts target worldwide consumer trends and highlight suitable ingredients.

The focus on market trends helps formulators and brand owners to create cosmetics and satisfy an increasingly demanding consumer base. Detailed information about trend-inspired concepts shows customers how to benefit from Evonik’s ingredients, while a search function helps with finding the right formulation concept.

You can also access online tools: The well-established Sensory Kaleidoscope visualizes the impact of oil-in-water, as well as water-in-oil emulsifiers, on the skin. This facilitates the development of new products with sensory properties by making the process more direct, interactive, and easier.

The Ceramide Knowledge Center provides useful tips, tricks and inspiration when formulating ceramides in the lab or the production process. It provides answers and ideas to frequently asked questions, for example, the solubility of ceramides in cosmetic emollients.

The Product Selection Tool suggests suitable products and filter possibilities, narrowing down the ingredients that can be used in the formulation of choice. Filter criteria involve different aspects, e.g. product category, market segment and applications, but also consumer benefits, in-formulation attributes, sustainability and product certifications.

Further information on the ingredients like product form and processing parameters, the chemistry and the registration status are also available. The tool lets the user choose any parameters of importance for them and does not restrict them in any way.

The CAREtain® toolbox aims to create transparency, as well as a sustainable edge regarding our products and provides you with an instrument to develop your own eco-optimized products.