New trend-inspired concepts
This is a selection of our latest trend-inspired formulation concepts which target worldwide consumer trends and offer inspiring ideas. All concepts are based on our broad product portfolio and help you to create market products easily and fast. Visit intoBeauty to see the complete list of all our formulation concepts!
Protect your product
Your natural formulation’s preservation is a brainteaser? Let’s solve the riddle and protect your product. Here is our guiding hand through the preservation landscape. It features two different preservation solutions for each formulation from our two product lines for antimicrobial protection ... MORE
Embracing Intimate Care
As we look to embrace the growing demand for intimate care products, understanding the challenges of formulating for one of our most sensitive and cherished parts of our bodies becomes imperative when tapping into the market for intimate care. ... MORE
PureSeedling (Mild Hygiene Care for the Little Ones)
As a parent, you want nothing but the best for your little one, especially when it comes to their delicate skin and hair. That's why it's important to choose the right cleansing and conditioning products that are gentle and safe for babies and children. ... MORE
Personal cleansing formulations without sulfate-based surfactants
As consumers become more aware of the effects of sulfate-base surfactants, different solutions are needed to meet their needs. However, formulating sulfate-based surfactant free might be quite challenging. Evonik Personal Care’s formulation expertise can help you to overcome these hurdles to develop market-ready products. ... MORE
Ecolicious Facial Cleansers
The Ecolicious Facial Cleansers concept showcases four popular facial cleanser formulation types which are designed for environmentally conscious consumers who want gentle cleansers and make-up removers that have minimal trace on both their skin and the planet. ... MORE
Every Skin's Gonna Be Alright
Several trends have accelerated the growth of the dermocosmetics market in recent years. Today, this market is also starting to shift towards more sustainable solutions. Let yourself be inspired by elaborated formulation bases that combine proven skin benefits with more eco responsible compositions. ... MORE
New! Skin cycling
Skin cycling is a simple alternating method whereby active ingredients are applied one night, and skin is allowed to recover the next, promising to avoid over-exfoliation and irritation. Such a method could guide self-educated consumers who might be using the wrong type of (or too many) products on their skin, as well as educate those new to skincare actives. ... MORE
Minimalistic formulations
While minimalist formulations have been a trend in the beauty market for some time, now is the perfect time to review this topic and come up with solutions that meet today’s consumer needs. ... MORE
A Natural Formulator's Guide – Color Cosmetics Edition
The bold return of color cosmetics is upon us. Tiktokers are playing with color in both minimal chic and retro bold styles alike, and while these looks are vastly different, the demand for cosmetic brands to develop high performing, natural, and transparent products is transcendent across color trends. ... MORE
Update: Oral Care
Consumers have become increasingly conscious about the importance and benefits of oral hygiene over the past few years. Brushing their teeth with toothpaste and additionally using mouthwashes is already part of the daily oral care routines of many consumers. At Evonik we help formulators meet the changing trends and growing demand by offering a range of effective, but mild oral care solutions with a comfortable taste. ... MORE
Sustainability, Simplicity, and Self-Care in hair care and cleansing products
Consumers are increasingly searching for hair care and cleansing products that fulfill three basic requirements: sustainability, simplicity, and support of self-care needs. Use of structured surfactant systems formulated with Evonik solutions to suspend active ingredients provides a way to address these consumer needs while delivering the performance they expect. ... MORE
Update: Textures 2022
Skin care textures to spark your creativity: With innovative textures for a vibrant skin feeling, consumers can enjoy their daily beauty routine even more. Exciting and surprising textures such as creams that transform into a nurturing oil film during application on the skin, engage through additional sensory experiences with consumers. Evonik provides a range of innovative and surprising texture formulations. ... MORE
Updated: Holistic care for underarm beauty
2023 is a year for self-care, body care, and environmental care. This extends to our underarms. 20 percent of consumers no longer use a deodorant, often because of health concerns.1 Evonik wants to change this trend by offering novel and natural underarm beauty formulations for day and night care. Keep your underarms fresh throughout the day with safe and natural deodorant solutions. ... MORE
Inspiring skin care formulations that go beyond water-less
On the one hand, 75 % of the earth is covered with water and only less than 1% is naturally drinkable and accessible. How can we as an industry, that is using water as a key component, do more to save this scarce resource? In this concept we demonstrate one way to do it- so let’s go water-free together! ... MORE
Sun Care
With more and more consumers taking up active lifestyles on a global basis, sun care is growing into a robust category for the personal care industry.
Consumer demands are also now more diverse regarding different seasonal needs, various protection levels, corresponding skin type fitness, nice sensory experience as well enjoyable and fun formats and so on. ... MORE
The natural Hair Care Routine
An increasing proportion of consumers favor natural ingredients and certified natural cosmetics. Formulating modern cosmetics within the guidelines of a natural certification standard can be a challenge due to the choice of ingredients and composition requirements. ... MORE
The all-rounder W/O emulsifier for well-groomed consumers
All new developments in skin care emulsions start with the questions: which ingredients do I like to use? and what is the right emulsifier to stabilize my formulation? ... MORE
Cleansing and conditioning formulations
Textures can bring a playful moment to people’s daily routines. Originally starting in the skin care market, this trend has now spilled over to the hair care and cleansing markets. So, what is it that makes textures so appealing to today’s consumers? ... MORE
Support our planet. Protect our resources
Even if the sustainability megatrend has been relevant for some time, it continues to evolve further as new, additional aspects are now considered important for all consumers. So, what are the current topics the beauty industry is focusing on? ... MORE
Ways to make sustainability tangible
Consumers are becoming increasingly aware of the role their consumption choices play in a sustainable lifestyle. As a result, the eco profile of cosmetic products is also moving further into their focus.
... MORE
SOLID HAIR CARE AND CLEANSING FORMULATIONS
To support the trend of sustainability the hair care and cleansing market is currently undergoing a format shift. More and more shampoos and conditioners are launched in a solid format. ... MORE
Focus: Maskne
Nowadays, consumers wear face covers daily, as well-known research institutes such as the WHO recommend to prevent the spread of COVID-19. These face covers offer a line of protection during the pandemic but can subsequently lead to several skin issues with its frequent use. ... MORE
Natural based emulsifier
Inspiring ways to future orientated formulations! The trend for formulating skin care naturally is already well established in the cosmetic market. Over the years the focus has shifted, and the question of what is inside a product, and how does it impact the environment has been gathering consumer momentum. ... MORE
Deep beauty
Formulation solutions for the deep beauty skintellectual: Deep Beauty consumers are seeking fundamental solutions for skin health that are grounded in science and observable improvement but still holistically balance their wellness needs. ... MORE
Updated: Water responsible beauty
Cleansing and conditioning formulations: Nature will love it! For numerous different reasons water is becoming a scarce and precious resource. Rising consumer awareness is pushing brands to work harder to protect the planet’s natural water resources and to create more sustainable solutions.. ... MORE
Enjoy your UV protection
Enjoy your UV protection! For more and more consumers health is the new wealth. One approach to support wealth by improving skin health is by applying the appropriate UV protection. As the awareness about the effects of UV rays increases among consumers they are starting to look more and more for products that improve all parts of their lives. ... MORE
UV protection through inorganic inspiration
Play under the sun with innovative formats using inorganic filters. Sunscreen use was historically associated with vacations at the beach, but today’s consumers have greater awareness of the harmful skin care effects of over-exposure to the sun. ... MORE
Curly you
Inviting curly consumers to celebrate their natural curls: Around the world there is a global movement to embrace naturally curly hair. Evonik has carefully developed a three-step approach to help consumers feel their best with their hair. ... MORE
TREATMENT MASQUES
For consumers, seeking a differentiated skin treatment experience! Consumers around the world are seeking a differentiated skin experience that is aspirational, eclectic, innovative, and treatment-oriented. Treatment masques can fulfill these needs and, as a result, have been growing briskly over the last few years. To help brand owners capitalize on this momentum, Evonik Care Solutions has developed exciting formulations showcasing options to engage consumers. ... MORE
Micellar hair care
Less is more, for healthier, more beautiful hair! Micellar Technology in the form of micellar waters is no longer limited to facial skin care only. Now, for the first time Evonik customers have the opportunity to transfer this highly effective and gentle way of cleansing to hair care products. ... MORE
Inspring textures for hair care
More reasons for loving hair care: Nowadays, more and more new innovations and trends in hair care are inspired by, or strongly linked to advances from the skin care segment. Among those trends, exciting and impressive textures are already highly valued by consumers. ... MORE