Holistic care for underarm beauty

Consumers across the globe are prioritizing their wellness and the health of the environment. Only 58% of gen z use APDO every day, compared to 77% of GenX+, signaling an opportunity to reengage as they are on the lookout for alternative odor control strategies employing natural, safe, and multi-beneficial ingredients that can successfully eliminate unwanted body odor experiences throughout their day.

In addition to safe and natural underarm solutions, our 2023 relaunch of Underarm beauty now includes formulations that meet the standards for non-animal testing. These novel underarm beauty formulations are featured for around the clock care, starting with multiple daily deodorant formats to meet all preferences, followed by convenient formulations for refreshing underarms on the go, and lastly overnight care for brightening and continuous odor protection. Whether going for a morning workout or an evening dinner, with these formulations in hand, underarm beauty consumers can embrace their most natural and confident selves throughout their day.

• New Earthy Deo Stick
• New Ultimate Deo Roll-on
• Intimate Deo Spray
• Refreshing Deo Wipe
• Glamour Deo Foundation
• Rebalancing Scrub
• New Brightening Overnight Serum 

Earthy Deo Stick: An inclusive option sporting zero residue and the scent of bamboo extract inspired for all genders. This stick has a convenient format that controls body odor with dermofeel^® G 3 CY, an intelligent antimicrobial deodorant with activity boost, and TEGODEO^® PY 88 G an effective odor absorbent. The Earthy Deo Stick is transparent on the skin making it suitable for every skin tone and every color of clothing. We have incorporated a bamboo extract that makes this a perfect option for both men and women. 

Ultimate Deo Roll-on: A crystal clear roll-on gel for supreme odor defense perfect for the sustainable consumer as all ingredients are COSMOS compliant. This system incorporates both dermosoft^® decalact deo MB and dermofeel^® G 3 CY for controlling odor causing bacterial growth, dermofeel^® TEC eco for inhibiting esterase, and TEGODEO^® A30 eco for superior odor absorption. This Deodorant formulation successfully eliminates odor causing germs in ten minutes, including Corynebacterium tuberculostearicum, Corynebacterium xerosis and Staphylococcus hominis.   conforming.

Refreshing Deo Wipe: An on-the-go cleansing solution to refresh and wipe away odor throughout the day. This system incorporates TEGODEO^® A30 eco for effective odor absorption. The system also includes our state-of-the-art Glycolipid, RHEANCE^® One which has excellent skin compatibility and can gently remove sebum.

With the Evonik deodorant actives, natural antimicrobials, and inspiring formulations described above, formulators can extend their natural deodorant ambitions to new products that provide the transparent natural solutions that their consumers are demanding.

There is even more to discover – find more formulations and information about this concept on intoBeauty®.

¹ Mintel