How to optimize benefits like taste and mildness combined with naturality
Update: Oral Care
Consumers have become increasingly conscious about the importance and benefits of oral hygiene over the past few years. Brushing their teeth with toothpaste and additionally using mouthwashes is already part of the daily oral care routines of many consumers. At Evonik we help formulators meet the changing trends and growing demand by offering a range of effective, but mild oral care solutions with a comfortable taste.
- Mild and natural based oral care formulations are in high demand from consumers
- Benefits: Already part of consumers daily oral care routines
- The challenge: Naturally based oral care solutions that solubilize flavors effectively and that are mild, with a comfortable taste.
- Evonik’s Solution: Efficient, but mild and natural cosmetic ingredients
- Product highlights: dermosoft® 7GA MB, dermosoft® Pentiol eco, RHEANCE® One, TEGO® Betain 810 MB, TEGO® Betain ZF, TEGO® Solve 90 MB, TEGO® Solve 55 MB, TEGOSOFT® PC 41 MB
To fulfill modern consumer demands, oral care ingredients need not only to solubilize flavors without influencing the taste in a negative way and vary in their foaming properties, but are also required to be mild, are ideally made from natural ingredients and be eco-friendly. However, most common oral care products still contain standard surfactants such as Cocamidopropyl Betaine (CAPB) and Sodium Lauryl Sulfate (SLS) - both not ideal ingredients for oral care due to their poor mildness. SLS is known to be one of the most irritating surfactants. To overcome these drawbacks, Evonik Personal Care approaches the four major challenges oral care solutions are currently facing, by introducing highly efficient, innovative and convenient cosmetic ingredients:
Oral care formulations are required to be mild and gentle to the consumer’s mucous membranes in order to provide a comfortable and pleasant experience during their oral care routine. As Red Blood Cell tests have proven, the polyglycerol based solubilizers, EGO® Betain 810 MB and RHEANCE® One are basically non-irritants to mucous membranes, and therefore the perfect solution for effective but mild oral care formulations. RHEANCE® One is based on nature-identical biomolecules made only from the fermentation of sugars and is therefore 100% based on renewable feedstocks offering an innovative approach to oral care routines of environmentally conscious consumers and provides a solution that is not only gentle to oral mucosa, but also gentle to the planet.
The solubilization of flavors is of vital importance for oral care solutions. In most cases, Ethanol helps to solubilize such flavors, but RHEANCE® One has proven to perform similarly to ethoxylates and CAPB and so presents a highly efficient and natural alternative for oral care solutions.
To offer consumers oral care solutions with a nice and pleasant taste, beauty brands can tap into “on-trend” foods and expand flavors and ingredients within the oral care segment. In order to do so, it is vital to use ingredients that do not have a bitter taste. In this case, TEGO® Betain 810 MB and especially RHEANCE® One are the best options for the tested flavors with regard to comfortable and not-bitter taste. As a result, the flavor concentration could be reduced, since no bitter taste need to be covered anymore. Beside these solubilizers, alternative preservation systems that come with a comfortable taste can be included like dermosoft® 7GA MB and dermosoft® Pentiol eco.
Some oral care solutions are expected by consumers to have either low foaming properties, such as mouthwashes, or higher foaming properties, like toothpastes for instance. Evonik Personal Care provides solutions for both: TEGO® Solve 90 MB and TEGO® Solve 55 MB provide low foaming properties which is advantageous for mouthwashes, whereas TEGO® Betain ZF and TEGO® Betain 810 MB come with quite strong foaming properties which is beneficial for oral care solutions like toothpastes.
Make use of these innovative ingredients and our formulation know-how to fulfill consumer demands for natural solutions for all steps of their care regimens.
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