- IN THE UK 79% OF ADULTS FEEL PERSONAL CARE BRANDS NEED TO PUT MORE EFFORT INTO ETHICAL AND SUSTAINABLE PRODUCTION
- 80% OF GEN Z GLOBALLY FEEL THAT COMPANIES SHOULD HELP THE ENVIRONMENT
- IN CHINA 68% OF ADULTS WANT BRANDS AND COMPANIES TO SUPPORT ENVIRONMENTAL SUSTAINABILITY
- 48% OF POLISH CONSUMERS AGREE THAT AN ETHICAL BEAUTY BRAND (E.G. ECO-FRIENDLY, FAIRTRADE-CERTIFIED) IS WORTH PAYING MORE FOR
Source: WGSN report Gen Z; Mintel
These consumer needs go hand in hand with one of the latest macrotrends that we see in the beauty industry: minimizing the environmental footprint of a beauty product. One aspect to achieve this is the reduction of CO2 emissions, a topic more and more cosmetic producers are evaluating.
HOW TO IMPROVE THE ENVIRONMENTAL PROFILE OF YOUR FORMULATION
The growing importance of this sustainability challenge has motivated us to generate new data for our emollients, produced by a unique enzymatic process, and a prime example of green chemistry. Through this special synthesis e.g. waste can be prevented and less energy is used. Both parameters support today’s sustainability approach.
Recent enhancements to this eco-efficient process have ensured that it is fully reliant on renewable energy sources. The life cycle assessment (LCA) we conducted on TEGOSOFT® MM MB reported a 100% reduction in our CO2 footprint compared to conventional chemical production process.
As a second step we took a completely new approach and evaluated via another LCA the implications of the ingredient types in a typical O/W cream. By converting to Evonik’s enzymatic emollients (e.g. TEGOSOFT® CR MB, TEGOSOFT® DC MB or TEGOSOFT® OER MB) in the tested final formulation, an improved impact on global warming by 67% lower CO2 footprint compared to using conventional chemical emollients is achievable.
FROM TODAY TO TOMORROW
This significant reduction in CO2 represents a major step towards the goal of formulating modern beauty products that minimize the consequences for the environment. With this new data for our enzymatic emollients, you now have an attractive option to develop sustainable brands that are consumer preferred and highly differentiated.
Are you seeking to develop new formulations that reflect this latest trend in beauty and sustainability? We are ready to discuss how we can work together to achieve our common goals.
Curious to learn more? Then get in contact with us or like to dive into it now? Open intoBeauty® for more information.
SENIOR GLOBAL MARKETING MANAGER COSMETIC SOLUTIONS
Based on her manifold experiences in the cosmetic industry Petra is responsible for our leave on and rinse off launches. If she is not working on them, she likes to go for a ride or hiking to discover new places in her surroundings.