10 ingredient formulations

Minimalistic formulations

While minimalist formulations have been a trend in the beauty market for some time, now is the perfect time to review this topic and come up with solutions that meet today’s consumer needs.


With the launch of several new formulations, Evonik Personal Care offers formulators a great opportunity to develop new products for the market or upgrade existing ones. These solutions are inspired by various market trends such as the demand for sustainable solutions to conserve our resources and develop products with a reduced environmental impact. In addition, global crises and the rising cost of living are causing many consumers to rethink what value means to them. This is where our ideas come into play.

MINIMALIST Cherry Lip Balm is a high viscous natural, water-free oil-gel with a 100% natural origin content. dermofeel® viscolid MB (INCI: Hydrogenated Palm Oil; Hydrogenated Rapeseed Oil) as a viscosity modifier helps to build up this oil gel which provides an oil release effect.
Another way to formulate minimalist skin care is with MINIMALIST Hydrating Fluid. This product, with only with 8 essential ingredients, is manufactured in a one pot process that optimizes plant capacity. It is based on dermofeel® NC MB (INCI: Polyglyceryl-3 Distearate; Glyceryl Stearate Citrate), a natural O/W emulsifier that provides excellent stabilization combined with moisturizing properties.

And if you are interested in formulating hair care products, our MINIMALIST Hair Detangling Milk could be the perfect fit. It is a rinse-free detangler that helps to save time and water. The product contains VARISOFT® EQ 90 (INCI: Dioleoylethyl Hydroxyethylmonium Methosulfate), a readily biodegradable quat that allows low process temperature resulting in reduced energy consumption. And it has a minimized environmental impact due to its low aquatic toxicity.

Want to learn more and see what other solutions we have to offer? Get in touch with us or visit our web-based customer platform intoBeauty® (registration required), where you can download documentation and request samples.