In the ever-evolving world of personal care and cosmetics, consumers are increasingly drawn to products that not only deliver on their promises but also align with their values of natural and sustainable living. As a result, trendy formulation systems that contain natural ingredients and offer unique sensory experiences are becoming increasingly popular in the industry. The appeal of these formulations lies in their rich, organic compositions and their ability to connect consumers with the essence of nature. A moisture-rich, nutrient-dense and pH-balanced formula is exactly what appeals to consumers - and ironically, it is these same properties that make these formulations a paradise for microorganisms! This is where the expertise in preservation solutions becomes indispensable. The "Protect Your Product" concept was developed to solve this paradox, bridging the gap between consumer desires and product safety.

The concept offers a guiding hand through the preservation landscape. It features two different preservation solutions for each formulation from our two product lines for antimicrobial protection:

1. d - dermosoft®: A collection of multifunctional antimicrobials renowned for their gentle yet potent efficacy.
2. V - Verstatil®: A range of preservative blends designed for optimal modern formulation protection.

Beyond merely listing preservation options, the concept is a guide into the selection of suitable preservation systems for the different natural formulations. It also provides technical insights and a deeper understanding of the impact of alternative preservation on formulations. It helps formulators comprehend modern preservation solutions by showing how various aspects of a formulation can impact the performance and efficacy of protection systems.

In addition, all formulations are examples that meet a Natural Origin Index ≥ 98% (ISO 16128, incl. water). As a bonus, we provide solutions that comply with the qualitative and quantitative guidelines of COSMOS Natural.

Let's delve into the four trendy formulation systems that are capturing the attention of consumers and explore the tailored preservation solutions that ensure their integrity and safety. Each preservation system promises comparable sensory and performance characteristics:

1. Hydration Hype: A clear hydrogel infused with Aloe Barbadensis Leaf Juice Powder, offering a quenching experience for the skin.
2. Matte Maker: A cream mask with oil-absorbing particles, delivering a flawless matte finish.
3. Care Your Hair: A hair conditioner with a low pH, designed to leave locks feeling silky and smooth.
4. Soft Cleanse: A solid oil gel cleanser with self-emulsifying properties, loaded with nourishing vegetable oils.

To learn more about this concept and the innovative solutions that we offer, visit our customer portal intoBeauty®.