End-of-Year Marketing Review
Personal Care Highlights 2024
Welcome to the Evonik Personal Care Global Marketing Team's 2024 Review! This year, we showcased our commitment to innovation and excellence once again, thanks to the great collaboration between all teams. We invite you to explore the highlights and achievements that have defined our Global Marketing journey for Personal Care. Join us as we reflect on a year of growth and success!
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Latest Innovations
Marked by groundbreaking innovations at Evonik Personal Care, our year 2024 was shaped by our continuous quest of advancing cosmetic science. This led to the launch of pioneering products designed to meet the evolving needs of our customers, combining cutting-edge technology with sustainable practices. Additionally, we introduced several inspirational concepts with innovative and consumer-ready formulations, capturing the essence of modern beauty for diverse needs.
Vecollage® Fortify L
Our revolutionary vegan collagen polypeptide that protects the skin matrix from aging, boosts collagen production, and supports ethical beauty practices through precision fermentation.
HAIRMIMICS® Boost
An innovative, oil-based ceramide solution designed to strengthen and revitalize hair by mimicking essential lipids, enhancing resilience against daily stressors while promoting responsible sourcing.
NeoPlanta® Withania
A skincare innovation that harnesses the adaptogenic power of Withania somnifera, our relaunched COSMOS-certified, vegan, and allergen-free solution protects against environmental stress and premature aging, ensuring vibrant, youthful skin.
Golden C® NG
A premium, stable, and bioavailable vitamin C solution that enhances antioxidant and collagen-boosting benefits for radiant skin. Its unique formulation uses gold particles to stabilize pure ascorbic acid, ensuring maximum efficacy and a luxurious skincare experience.
TEGOSOFT® BC MB
Our new emollient to enhance your sun care formulation sustainability with weightless touch from nature.
PureSeedling - Mild Hygiene Care for the Little Ones.
Naturally grown, gently clean. Gentle hygiene care products designed to cleanse and moisturize your little one's delicate skin and hair
Protect your product
Your natural formulation’s preservation is a brainteaser? Let’s solve the riddle with Protect Your Product, where Trendy formats meet modern preservation solutions.
Craft your ultimate fluid skin care product
Fluid formulations designed to meet sustainable needs while providing optimal performance.
Ayurveda-Inspired Home Spa Beauty
New formulations inspired by the three Ayurvedic doshas, designed to promote balance and enhance well-being amidst modern stressors.
Even as the year comes to an end, our teams continue to bring great solutions and inspirations. Stay tuned to our social media channels for more exciting updates soon!
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AWARDED PRODUCTS
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INSPIRATION BEYOND SINGLE INGREDIENTS
Thirty Years of Decoding Ceramides
For three decades, we have been at the forefront of decoding ceramides, the essential lipids that fortify and rejuvenate our skin, scalp and hair. From pioneering skin-identical ceramides using advanced
biotechnology in 1994 to continuously innovating with sustainability-driven and highly effective blends, our journey has been marked by excellence and deep scientific expertise. Thanks to the great variety of benefits and applications, they are indispensable in modern cosmetic formulations. This year, we celebrated 30 years of going beyond to transform the Personal Care industry, ensuring healthier, more radiant skin, scalp and hair for everyone.
Deodorant solutions
With a unique deodorant portfolio that offers various modes of action, our products stand apart in their ability to tackle body odor in innovative ways. Discover our 100% natural products' proven 48-hour efficacy,
microbiome modulation benefits, and targeted, immediate and on-demand efficacy on this page.
Glycolipid Biosurfactants by Evonik
This year, we expanded the knowledge on biosurfactants applications, from the previous Sulfate-free Concept and Ecolicious Facial Cleansers collection to the PureSeedling Concept.
Glycolipid biosurfactants represent a pioneering leap forward in sustainable beauty, sourced from alternative, renewable feedstocks and produced through advanced fermentation. These glycolipids highlight Evonik's commitment to sustainability and the ethical standards customers desire.
If you want to know more about this technology platform and how it can help you to embrace a new dimension of sustainable cleansing, visit its intoBeauty® page.
COSMETIC PRODUCT DEVELOPMENT
Another year of transforming cosmetic ideas into reality with decades of expertise and insight into beauty trends! This year, we not only developed products for our partners, f
ocusing on elegant textures and sustainable ingredients, but also conducted several activities for indie brands globally. From in-person presentations to a webinar series, we supported indie brands in differentiating themselves by offering comprehensive formulation development services.
Learn more about our services visiting our Service Solutions page.
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From the Press
We've been quite active in press communication this year, with numerous press releases raising awareness about our achievements and contributions to the industry. Here is a selection of pivotal announcements of 2024.
Evonik drives sustainable biosurfactant revolution with inauguration of new facility in Slovakia
The triple-digit million-euro facility is the first worldwide to manufacture industrial-scale quantities of rhamnolipid biosurfactants.
Evonik opens new plant for sustainable emollients at its Steinau site in Germany
The double-digit million-euro plant will significantly increase Evonik’s production capacity which will cater to the growing customer demand for sustainable cosmetic emollients.
Evonik strengthens its biosolutions offering with new Botanicals & Natural Actives business segment
By leveraging legacy expertise and recent acquisitions, we aim to meet the rising demand for sustainable botanical extracts and natural actives in the Personal Care market, supported by our Skin Institute.
Evonik strengthens its botanical and natural actives portfolio with two new products
Regional launch of two new natural actives CapilAcid™ for hair care and Oleobiota™ for skin care, as part of the Novachem integration, enhancing our portfolio of sustainable Personal Care products.
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Overarching Digital Events
Our experts highlighted details about the ECOHANCE® Program, a groundbreaking initiative designed to empower your company with the knowledge and tools to harness sustainable raw materials. During the event, we also spotlighted our three unique ECOHANCE® products and their distinctive features.
This webinar series, consisting of three sessions, explored topics such as responsibly sourced ingredients, innovative production methods, and the lasting benefits of sustainable product features. Our three webinars provided valuable insights into how we are actively driving sustainability in the Personal Care industry.
The events mentioned are just a glimpse of the many digital gatherings we hosted globally and regionally throughout the year. For those who couldn't attend live, all recorded webinars are available in the video section on intoBeauty®, ensuring you can catch up on the latest insights and innovations at your convenience.
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Until next time
As we wrap up another remarkable year at Evonik Personal Care, we reflect on our journey filled with innovative research, interesting product launches, and a lot of recognition our technologies have received. From award-winning products to groundbreaking digital events, 2024 has been a year of growth and achievement. We extend our heartfelt thanks to all our dedicated teams, partners, and customers for the inspiring collaboration and support.
Here's to a bright and exciting 2025 ahead!