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Christmas Tree Bauble

OUR Topic of the month

#totm


Trends, Ideas & Inspirations. This is what we will focus on in one topic per month. We at Evonik Personal Care would like to share insight into market relevant subjects and will highlight a matching product from our portfolio. With a carefully selected guideline formulation we hope to spark your creativity. 


Christmas Tree Bauble
Summary of the Year 2019

Every month, we highlight trends or innovative solutions from our broad portfolio for the Personal Care industry. As 2019 draws to a close, we would like to end this year’s series with a brief summary of some topics covered. 

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totm_November Curly you concept
Curly You - Inviting curly consumers to boost self-confidence

Around the world, there is a global movement to embrace naturally curly hair. There is no longer a universal ideal of beauty, but the individuality of consumers is respected, by offering innovative solutions to meet their specific demands for their hair type. 

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totm October_Water Responsible Beauty
Water Responsible Beauty

For numerous different reasons water is becoming a scarce and precious resource. Rising consumer awareness is pushing brands to work harder to protect the planet’s natural water resources and to create more sustainable solutions.

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UV Protection
UV Protection through Inorganic Inspiration

Consumers are seeking sun protection that is environmentally responsible and effective while still presenting innovative, fun product formats.

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key visual emulsifiers
The Pioneer and Expert in Emulsifiers 

All developments in skin care emulsion start with the questions: which ingredients do I like to use? and which is the right emulsifier to stabilize my formulation? There is a huge choice available to developers.

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Blue light
Challenges of a Hyperconnected Life

Over the last three decades, technology has become increasingly integrated into consumers’ lives. Our relationship with technology has evolved significantly, and the use of digital devices is constantly expanding, transforming the way we communicate.

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Treatment Masks Concept
For consumers seeking a differentiated skin treatment experience

Consumers are seeking the aspiration of a spa experience, eclectic formulation formats, and innovative ingredients that are supportive of clinical-level performance. Treatment Masques embrace a differentiated skin treatment experience by combining ritualistic ethos with scientifically-driven beauty.

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intoBeauty®

THE CLOSEST INSIGHT INTOBEAUTY®

Now available: All our product information, sample orders and interactive online tools bundled in a new web-based portal, called intoBeauty®.

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Women creaming face
NEW TEXTURES & SENSORY EXPERIENCES

New textures and sensory experiences play a key role in today’s cosmetic products. With innovative textures to give a vibrant skin feel, consumers can now enjoy their daily beauty routines even more. More...

 
Impure Skin

(IM)PURE SKIN

Pure skin with the power of nature

Due to physiological and hormonal changes, many teenagers and young adults are afflicted with skin impurities. In many cases, the same or a modified problem persists beyond the age of 40. The causes of impure skin are as widespread as its manifestations: androgenic hormones, genetic disposition, inappropriate cosmetics, stress, and inappropriate nutrition, among others, can all be factors. More...

 
Hair Care Trends

Hair Care Trends

ONGOING HAIR CARE CONSUMER TRENDS TO START OFF THE NEW YEAR

Consumers are demanding more from their hair care products, influenced in part by broad trends in beauty. At a macro level, the Natural trend, the Health-trend, the Treatment trend, and the experiential trend are all impacting what different consumer segments are seeking from their hair care products. More...

 
Micellar Water

Micellar water

Offering consumers a pure, gentle and convenient solution for facial cleansing and make-up removal without compromising on efficacy 

Micellar waters can be found in the market for quite some time now. They have become a major trend across the globe, and still have more potential to grow. But what are micellar waters exactly?  More...

 
Moisturization

Moisturization 

FIGHTING DRY SKIN CONDITIONS WITH HOLISTIC SOLUTIONS TO MAINTAIN A HEALTHY MOISTURE BALANCE IN OUR SKIN

Moisturizers and related personal care products with moisturizing and hydrating benefits like toners, serums and essences are an important part of consumers’ daily beauty routine. When looking at the personal care, or more precisely the skin care market, the claim “moisturizing/ hydrating” tends to be the most frequently used claim. More...

 
Beauty-Tech Concept

Beauty-Tech

High-tech solutions that keep you beautiful while connected

Consumers’ relationship with technology has evolved over the last decades and fundamentally transformed the way we communicate. Alongside this change in communication with each other, we've also seen a change in shopping behaviors and therefore in advertising and marketing. For instance, social media influencers nowadays have an undeniable impact on the consumer and their purchase decisions.  More...