OUR Topic of the month
Trends, Ideas & Inspirations. This is what we will focus on in one topic per month. We at Evonik Personal Care would like to share insight into market relevant subjects and will highlight a matching product from our portfolio. With a carefully selected guideline formulation we hope to spark your creativity.
Hair Care Trends
ONGOING HAIR CARE CONSUMER TRENDS TO START OFF THE NEW YEAR
Consumers are demanding more from their hair care products, influenced in part by broad trends in beauty. At a macro level, the Natural trend, the Health-trend, the Treatment trend, and the experiential trend are all impacting what different consumer segments are seeking from their hair care products. More...
Offering consumers a pure, gentle and convenient solution for facial cleansing and make-up removal without compromising on efficacy
Micellar waters can be found in the market for quite some time now. They have become a major trend across the globe, and still have more potential to grow. But what are micellar waters exactly? More...
FIGHTING DRY SKIN CONDITIONS WITH HOLISTIC SOLUTIONS TO MAINTAIN A HEALTHY MOISTURE BALANCE IN OUR SKIN
Moisturizers and related personal care products with moisturizing and hydrating benefits like toners, serums and essences are an important part of consumers’ daily beauty routine. When looking at the personal care, or more precisely the skin care market, the claim “moisturizing/ hydrating” tends to be the most frequently used claim. More...
High-tech solutions that keep you beautiful while connected
Consumers’ relationship with technology has evolved over the last decades and fundamentally transformed the way we communicate. Alongside this change in communication with each other, we've also seen a change in shopping behaviors and therefore in advertising and marketing. For instance, social media influencers nowadays have an undeniable impact on the consumer and their purchase decisions. More...