Marketing Insight for Formulation of Natural whole-body deodorant with proven efficacy in consumer- desired formats ... MORE

Your natural formulation’s preservation is a brainteaser? Let’s solve the riddle and protect your product. Here is our guiding hand through the preservation landscape. It features two different preservation solutions for each formulation from our two product lines for antimicrobial protection ... MORE

As we look to embrace the  growing demand for intimate care products, understanding the challenges of formulating for one of our most sensitive and cherished parts of our bodies becomes imperative when tapping into the market for intimate care. ... MORE

As a parent, you want nothing but the best for your little one, especially when it comes to their delicate skin and hair. That's why it's important to choose the right cleansing and conditioning products that are gentle and safe for babies and children. ... MORE

As consumers become more aware of the effects of sulfate-base surfactants, different solutions are needed to meet their needs. However, formulating sulfate-based surfactant free might be quite challenging. Evonik Personal Care’s formulation expertise can help you to overcome these hurdles to develop market-ready products. ... MORE

The Ecolicious Facial Cleansers concept showcases four popular facial cleanser formulation types which are designed for environmentally conscious consumers who want gentle cleansers and make-up removers that have minimal trace on both their skin and the planet. ... MORE

Several trends have accelerated the growth of the dermocosmetics market in recent years. Today, this market is also starting to shift towards more sustainable solutions. Let yourself be inspired by elaborated formulation bases that combine proven skin benefits with more eco responsible compositions. ... MORE

Skin cycling is a simple alternating method whereby active ingredients are applied one night, and skin is allowed to recover the next, promising to avoid over-exfoliation and irritation. Such a method could guide self-educated consumers who might be using the wrong type of (or too many) products on their skin, as well as educate those new to skincare actives. ... MORE

While minimalist formulations have been a trend in the beauty market for some time, now is the perfect time to review this topic and come up with solutions that meet today’s consumer needs. ... MORE

The bold return of color cosmetics is upon us. Tiktokers are playing with color in both minimal chic and retro bold styles alike, and while these looks are vastly different, the demand for cosmetic brands to develop high performing, natural, and transparent products is transcendent across color trends. ... MORE

Consumers have become increasingly conscious about the importance and benefits of oral hygiene over the past few years. Brushing their teeth with toothpaste and additionally using mouthwashes is already part of the daily oral care routines of many consumers. At Evonik we help formulators meet the changing trends and growing demand by offering a range of effective, but mild oral care solutions with a comfortable taste. ... MORE

Consumers are increasingly searching for hair care and cleansing products that fulfill three basic requirements: sustainability, simplicity, and support of self-care needs.  Use of structured surfactant systems formulated with Evonik solutions to suspend active ingredients provides a way to address these consumer needs while delivering the performance they expect. ... MORE

Skin care textures to spark your creativity: With innovative textures for a vibrant skin feeling, consumers can enjoy their daily beauty routine even more. Exciting and surprising textures such as creams that transform into a nurturing oil film during application on the skin, engage through additional sensory experiences with consumers. Evonik provides a range of innovative and surprising texture formulations. ... MORE

2023 is a year for self-care, body care, and environmental care. This extends to our underarms. 20 percent of consumers no longer use a deodorant, often because of health concerns.¹ Evonik wants to change this trend by offering novel and natural underarm beauty formulations for day and night care. Keep your underarms fresh throughout the day with safe and natural deodorant solutions. ... MORE

On the one hand, 75 % of the earth is covered with water and only less than 1% is naturally drinkable and accessible. How can we as an industry, that is using water as a key component, do more to save this scarce resource? In this concept we demonstrate one way to do it- so let’s go water-free together! ... MORE

With more and more consumers taking up active lifestyles on a global basis, sun care is growing into a robust category for the personal care industry. 

Consumer demands are also now more diverse regarding different seasonal needs, various protection levels, corresponding skin type fitness, nice sensory experience as well enjoyable and fun formats and so on. ... MORE