New Trend-inspired Concepts
This is a selection of our latest trend-inspired formulation concepts which target worldwide consumer trends and offer inspiring ideas. All concepts are based on our broad product portfolio and help you to create market products easily and fast. Visit intoBeauty to see the complete list of all our formulation concepts!
To stabilize almost anything
Natural based emulsifiers: Inspiring ways to future orientated formulations
The trend for formulating skin care naturally is already well established in the cosmetic market. Over the years the focus has shifted, and the question of what is inside a product, and how does it impact the environment has been gathering consumer momentum. More...
Take care of your hands
In today’s unusual times we all need to wash our hands a lot more regularly than perhaps we did before. But, because of all these extra hand washing routines our hands are starting to get dry. Hand creams can really help. So if you’re looking for novel hand cleansing formulations, our formulation collection might be of interest as they either provide moisturizing benefits, and/or a skin barrier repairing effect. Two examples of these types of hand creams can be found in our latest collection. Take care and stay healthy! Learn more on intoBeauty
Deep beauty inspirations
FORMULATION SOLUTIONS FOR THE DEEP BEAUTY SKINTELLECTUAL
Deep Beauty consumers are seeking fundamental solutions for skin health that are grounded in science and observable improvement but still holistically balance their wellness needs. More...
Updated: Water responsible beauty
CLEANSING and CONDITIONING FORMULATIONS. NATURE WILL LOVE IT.
For numerous different reasons water is becoming a scarce and precious resource. Rising consumer awareness is pushing brands to work harder to protect the planet’s natural water resources and to create more sustainable solutions. More...
Shade to go
ENJOY YOUR UV PROTECTION
For more and more consumers health is the new wealth. One approach to support wealth by improving skin health is by applying the appropriate UV protection. As the awareness about the effects of UV rays increases among consumers they are starting to look more and more for products that improve all parts of their lives. More...
UV protection through inorganic inspiration
PLAY UNDER THE SUN WITH INNOVATIVE FORMATS USING INORGANIC FILTERS
Sunscreen use was historically associated with vacations at the beach, but today’s consumers have greater awareness of the harmful skin care effects of over-exposure to the sun. More...
Inviting curly consumers to celebrate their natural curls
Around the world there is a global movement to embrace naturally curly hair. Evonik has carefully developed a three-step approach to help consumers feel their best with their hair. More...
FOR CONSUMERS SEEKING A DIFFERENTIATED SKIN TREATMENT EXPERIENCE
Consumers around the world are seeking a differentiated skin experience that is aspirational, eclectic, innovative, and treatment-oriented. Treatment masques can fulfill these needs and, as a result, have been growing briskly over the last few years. To help brand owners capitalize on this momentum, Evonik Care Solutions has developed exciting formulations showcasing options to engage consumers. More...
NEW TEXTURE FOR GENTLE CLEANSING BASED ON MILD SURFACTANTS
Bored by your current daily cleansing routine? Then why not start your day with a revolution! Surprise yourself with our wobbly shower jelly with its unique consistency and a delightful, versatile alternative to shower gels and soap. Evonik’s shower jelly concept provides an enjoyable and exciting new experience for users. More...
Complex sensations, easy formulating
INNOVATIVE TEXTURES FOR A VIBRANT SKIN FEELING
With innovative textures for a vibrant skin feeling, consumers can enjoy their daily beauty routine even more. Creams, for example, which transform into a nurturing oil film or into milk like droplets on contact with the skin, offer additional stimuli for the senses.More...
Micellar hair care
LESS IS MORE: FOR HEALTHIER, BEAUTIFUL HAIR
Micellar Technology in the form of micellar waters is no longer limited to facial skin care only. Now, for the first time Evonik customers have the opportunity to transfer this highly effective and gentle way of cleansing to hair care products. More...
Inspring textures for hair care
More reasons for loving hair care
Nowadays, more and more new innovations and trends in hair care are inspired by, or strongly linked to advances from the skin care segment. Among those trends, exciting and impressive textures are already highly valued by consumers. More...
Updated: Sulfate free concept
Gentle and mild
For many years, sulfate-containing surfactants have been the predominant base for personal care cleansing formulations. With consumers becoming more and more conscious when it comes to cosmetic ingredients, there is a trend toward replacing these traditional surfactants with sulfate-free alternatives. More...